Digestible tips and insights on email, content marketing, AI, and coworking.
In the past few months, Apple essentially changed email marketing for good. With the rollout of its Mail Privacy Protection (MPP) feature, Apple essentially threw a wrench into a few key email marketing metrics. Instead of you sending an email directly to your members or audienc…
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Here’s an interesting thing to consider: in 2022, businesses are competing against real people for the attention of other real people. And for your business to be successful, your customers have to consider you a friend.
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In my last post, I talked about how self-serve information is a vital sales tool. And another important thing to realize is this: Your content can be the tiebreaker for someone trying to choose between your space and your competition.
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Did you know that, by the time a potential member walks into your space for a tour, they’ve already done around 70% of their buying process? That means they’ve already researched you, researched your competitors, looked for the answers to all of their questions, and self-screene…
Read more →I know I haven’t been in touch for a while. There’s been a lot going on lately! Some has been challenging, most has been really exciting, and at times, some of it has been a bit stressful. And that’s the journey of a business owner, as you very well know.
Read more →My morning routine is pretty simple: I make a coffee, I walk the dog, and I listen to an audiobook—phone in hand as I make notes of important points. This simple exercise of listening to the best content marketing books for coworking spaces has helped me learn a ton. So, I thoug…
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