Notes from the field.

30+ content marketing tactics that drive ROI in coworking

In this article, I dive into 9 categories of content marketing and 30+ tactics that you can use to drive meaningful ROI for your coworking business.

Social media for coworking spaces: earning attention when nobody's paying attention

Want to learn how to create structure in your social media and post with purpose? This guide provides you with a high-level framework for how to make it happen for your coworking business.

Attract, retain, activate: the coworking content marketing flywheel

This guide breaks down the complete Content Marketing Flywheel: how to attract members, keep them engaged, and turn them into brand ambassadors who help you grow.

What Rolex, Omega, and coworking have in common

What does the coworking world have in common with Rolex and Omega watches? In one nerd's opinion, a valuable marketing lesson about understanding your audience and acting accordingly.

How to create a simple content distribution process [and why you should]

Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help…

Scanning patters in blogs and emails: what they are and why they matter

"People don't read content. They scan it." Here's an overview of common scanning patterns and how you can leverage them to create more impactful content.

What do coworking, Nike, tires, and liquor have in common?

Our secret sauce for member spotlights

Learn to create engaging, effective member spotlights for your coworking space with a personalized approach and a systemized process.

The 4Es framework: crafting great content for coworking spaces

There are a ton of options when it comes to the types of content you can create for your coworking space. But no matter which ones you choose to use, the best content is rooted in the 4Es.

8 ways to use your member data for marketing

Consumer data is a precious tool. And it‘s my theory that Elon Musk’s purchase of Twitter is a great example of why. In this article, I explain my thoughts and share 8 ways to use your member data to improve your marketing for your coworking space.