Industry
What SEO metrics really mean for coworking spaces
SEO is a powerful tool for coworking spaces, but it's important that you don't take its metrics at face value.
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Industry
The future of content marketing in the AI era
Will ChatGPT and the rise of AI copywriting make content marketers obsolete? No. But it does present us with an incredibly exciting challenge—and an amazing incentive to take our craft to the next level.
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A quick way to tell if people like your content
Content marketing is a long game. But you can still get a quick read on whether people are enjoying the content you're creating and use that insight to make tweaks and improvements.
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Case study: content success for a single-location coworking space
Check out some of the outstanding results we achieved for our single-location coworking space client, The Post Workspaces, in 2022.
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ChatGPT: does AI copywriting really work?
Does AI-powered content creation and copywriting really work? With all the buzz surrounding ChatGPT right now, we decided to put it to the test to create coworking-focused copy. Here's what we discovered.
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The 7 best Chrome extensions for creating content
Google Chrome extensions can be used to make content creation easier than ever before. Here are seven options to try out today.
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How Apple messed with your email marketing (and what to do about it)
In the past few months, Apple essentially changed email marketing for good. With the rollout of its Mail Privacy Protection (MPP) feature, Apple essentially threw a wrench into a few key email marketing metrics. Instead of you sending an email directly to your members or audienc…
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How to harness “friend-of-mine” awareness
Here’s an interesting thing to consider: in 2022, businesses are competing against real people for the attention of other real people. And for your business to be successful, your customers have to consider you a friend.
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Content can be your tiebreaker
In my last post, I talked about how self-serve information is a vital sales tool. And another important thing to realize is this: Your content can be the tiebreaker for someone trying to choose between your space and your competition.
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Self-serve information is a key sales tool
Did you know that, by the time a potential member walks into your space for a tour, they’ve already done around 70% of their buying process? That means they’ve already researched you, researched your competitors, looked for the answers to all of their questions, and self-screene…
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