Notes from the field.

Case study: content success for a single-location coworking space

Check out some of the outstanding results we achieved for our single-location coworking space client, The Post Workspaces, in 2022.

ChatGPT: does AI copywriting really work?

Does AI-powered content creation and copywriting really work? With all the buzz surrounding ChatGPT right now, we decided to put it to the test to create coworking-focused copy. Here's what we discovered.

The 7 best Chrome extensions for creating content

Google Chrome extensions can be used to make content creation easier than ever before. Here are seven options to try out today.

How Apple messed with your email marketing (and what to do about it)

In the past few months, Apple essentially changed email marketing for good. With the rollout of its Mail Privacy Protection (MPP) feature, Apple essentially threw a wrench into a few key email marketing metrics. Instead of you sending an email directly to your members or audienc…

How to harness “friend-of-mine” awareness

Here’s an interesting thing to consider: in 2022, businesses are competing against real people for the attention of other real people. And for your business to be successful, your customers have to consider you a friend.

Content can be your tiebreaker

In my last post, I talked about how self-serve information is a vital sales tool. And another important thing to realize is this: Your content can be the tiebreaker for someone trying to choose between your space and your competition.

Self-serve information is a key sales tool

Did you know that, by the time a potential member walks into your space for a tour, they’ve already done around 70% of their buying process? That means they’ve already researched you, researched your competitors, looked for the answers to all of their questions, and self-screene…

Why I focused Talemaker on coworking spaces

I know I haven’t been in touch for a while. There’s been a lot going on lately! Some has been challenging, most has been really exciting, and at times, some of it has been a bit stressful. And that’s the journey of a business owner, as you very well know.

The 9 best content marketing books for coworking spaces

My morning routine is pretty simple: I make a coffee, I walk the dog, and I listen to an audiobook—phone in hand as I make notes of important points. This simple exercise of listening to the best content marketing books for coworking spaces has helped me learn a ton. So, I thoug…

How to harness "friend-of-mine" awareness