Digestible tips and insights on email, content marketing, AI, and coworking.
Consumer data is a precious tool. And it‘s my theory that Elon Musk’s purchase of Twitter is a great example of why. In this article, I explain my thoughts and share 8 ways to use your member data to improve your marketing for your coworking space.
Read more →Instead of publishing a blog post on your coworking space’s website and then waiting—hoping—for it to get viewed, you need to take matters into your own hands and distribute it far and wide.
Read more →Getting new leads isn’t easy. So, don’t just forget about them if they don’t become members right away.
Read more →When it comes to content marketing, you need to make the jump from interest to action as manageable as possible for your prospective members. And your calls-to-action need to be planned accordingly.
Read more →If your flexible office space brand is a little outside the box, don't shy away from talking about it. On the contrary, lean into it. It's one of your biggest assets from a content marketing perspective.
Read more →SEO is a powerful tool for coworking spaces, but it's important that you don't take its metrics at face value.
Read more →Will ChatGPT and the rise of AI copywriting make content marketers obsolete? No. But it does present us with an incredibly exciting challenge—and an amazing incentive to take our craft to the next level.
Read more →Content marketing is a long game. But you can still get a quick read on whether people are enjoying the content you're creating and use that insight to make tweaks and improvements.
Read more →Check out some of the outstanding results we achieved for our single-location coworking space client, The Post Workspaces, in 2022.
Read more →Does AI-powered content creation and copywriting really work? With all the buzz surrounding ChatGPT right now, we decided to put it to the test to create coworking-focused copy. Here's what we discovered.
Read more →