Notes from the field.

Skate to where the puck is going [7 trends I'm seeing and moves I'm making to celebrate 7 years of Talemaker]

Talemaker just turned seven. Here are seven trends we're seeing and moves we're making to intercept that proverbial puck in year eight.

Email distribution: the key to supercharging content performance

If you're creating content to promote your coworking space, you need to use email to supercharge its performance. This article explains why email distribution is vital plus how you can extend the reach of your marketing efforts.

Email on autopilot: 4 easy automations for reviews and retention [with templates]

While most coworking operators focus primarily on marketing-focused email campaigns (after all, these are incredibly powerful), non-marketing emails are equally valuable. Here are four automated emails you should be sending, along with templates to help you get started).

Suppressions in email marketing: avoiding overload and conflicting emails

Sometimes, it’s just as important to know who not to send an email to as it is to know who to send it to. In this article, we dive into the world of suppressions in email marketing.

How to segment your email list to create better ROI

So, you’ve built an email list—fantastic! But if you’re sending the same email to every person on that list, you’re missing out on the real magic of email marketing: segmentation.

How to create coworking email content that drives higher click-through rates

Whether you're a coworking operator looking for new members, a landlord seeking management agreements, or a service provider offering tools to the flexible office industry, there are essential considerations for your email content that will increase your click-through rates (CTR…

14 ways to get better click-through rates in your emails

In this article, we'll discuss 14 simple things coworking space operators can do to boost their CTRs and help their email marketing generate the ROI they want.

Scanning patters in blogs and emails: what they are and why they matter

"People don't read content. They scan it." Here's an overview of common scanning patterns and how you can leverage them to create more impactful content.

10 coworking-specific ways to build your email list

Looking to build up your email list? Good call. Here are 10 ways to do it as a flexible office space professional.

What do coworking, Nike, tires, and liquor have in common?