Notes from the field.

Suppressions in email marketing: avoiding overload and conflicting emails

Sometimes, it’s just as important to know who not to send an email to as it is to know who to send it to. In this article, we dive into the world of suppressions in email marketing.

How to segment your email list to create better ROI

So, you’ve built an email list—fantastic! But if you’re sending the same email to every person on that list, you’re missing out on the real magic of email marketing: segmentation.

How to create coworking email content that drives higher click-through rates

Whether you're a coworking operator looking for new members, a landlord seeking management agreements, or a service provider offering tools to the flexible office industry, there are essential considerations for your email content that will increase your click-through rates (CTR…

14 ways to get better click-through rates in your emails

In this article, we'll discuss 14 simple things coworking space operators can do to boost their CTRs and help their email marketing generate the ROI they want.

Scanning patters in blogs and emails: what they are and why they matter

"People don't read content. They scan it." Here's an overview of common scanning patterns and how you can leverage them to create more impactful content.

10 coworking-specific ways to build your email list

Looking to build up your email list? Good call. Here are 10 ways to do it as a flexible office space professional.

What do coworking, Nike, tires, and liquor have in common?

8 ChatGPT hacks to boost your content marketing efforts

AI tools like ChatGTP can be incredibly helpful in augmenting and enhancing your creativity, strategic thinking, and execution.

Our secret sauce for member spotlights

Learn to create engaging, effective member spotlights for your coworking space with a personalized approach and a systemized process.

The 4Es framework: crafting great content for coworking spaces

There are a ton of options when it comes to the types of content you can create for your coworking space. But no matter which ones you choose to use, the best content is rooted in the 4Es.