Notes from the field.

Digestible tips and insights on email, content marketing, AI, and coworking.

All articles206

What's the true cost of outsourcing quality content?

What's the trust cost of outsourcing quality content in the age of AI? In this article, I share my two cents on why quality still costs and why great content is worth the investment.

Industry

Industry5 min read

An open thank you letter to the coworking industry

I wanted to take a minute to share my two cents on what makes this coworking industry special, what keeps me inspired to work every day, and my honest thanks to the industry that has given me so much.

Content strategy

Content strategy5 min read

How to create a simple content distribution process [and why you should]

Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help…

Email9 min read

Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns

One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.

AI4 min read

You're probably not ready to DIY content with AI

AI is tricking you into thinking it's easy to create great content. But the truth is you're probably not ready to DIY with AI.

Industry

Industry4 min read

Skate to where the puck is going [7 trends I'm seeing and moves I'm making to celebrate 7 years of Talemaker]

Talemaker just turned seven. Here are seven trends we're seeing and moves we're making to intercept that proverbial puck in year eight.

Email5 min read

Email distribution: the key to supercharging content performance

If you're creating content to promote your coworking space, you need to use email to supercharge its performance. This article explains why email distribution is vital plus how you can extend the reach of your marketing efforts.

Email12 min read

Email on autopilot: 4 easy automations for reviews and retention [with templates]

While most coworking operators focus primarily on marketing-focused email campaigns (after all, these are incredibly powerful), non-marketing emails are equally valuable. Here are four automated emails you should be sending, along with templates to help you get started).

Email6 min read

Suppressions in email marketing: avoiding overload and conflicting emails

Sometimes, it’s just as important to know who not to send an email to as it is to know who to send it to. In this article, we dive into the world of suppressions in email marketing.