AI
Can ChatGPT find a coworking space that passes the vibe check?
Can ChatGPT's Agent Mode recommend a coworking space based on both subjective and objective factors? If so, how can you send the right signals about your space?
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Content strategy
What Rolex, Omega, and coworking have in common
What does the coworking world have in common with Rolex and Omega watches? In one nerd's opinion, a valuable marketing lesson about understanding your audience and acting accordingly.
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What's the true cost of outsourcing quality content?
What's the trust cost of outsourcing quality content in the age of AI? In this article, I share my two cents on why quality still costs and why great content is worth the investment.
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An open thank you letter to the coworking industry
I wanted to take a minute to share my two cents on what makes this coworking industry special, what keeps me inspired to work every day, and my honest thanks to the industry that has given me so much.
Read more →Content strategy![How to create a simple content distribution process [and why you should]](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2F68000dd1e1f73f16d3666d2f_Copy%2520of%2520email%2520marketing%2520automations.png&w=3840&q=75)
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help…
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Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
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You're probably not ready to DIY content with AI
AI is tricking you into thinking it's easy to create great content. But the truth is you're probably not ready to DIY with AI.
Read more →Industry![Skate to where the puck is going [7 trends I'm seeing and moves I'm making to celebrate 7 years of Talemaker]](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2F679bdde8baa97cf8932dcbf7_Skate%2520to%2520where%2520the%2520puck%2520is%2520going.png&w=3840&q=75)
Skate to where the puck is going [7 trends I'm seeing and moves I'm making to celebrate 7 years of Talemaker]
Talemaker just turned seven. Here are seven trends we're seeing and moves we're making to intercept that proverbial puck in year eight.
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Email distribution: the key to supercharging content performance
If you're creating content to promote your coworking space, you need to use email to supercharge its performance. This article explains why email distribution is vital plus how you can extend the reach of your marketing efforts.
Read more →Email![Email on autopilot: 4 easy automations for reviews and retention [with templates]](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2F67801d202027536c9a422255_Email%2520on%2520autopilot%25204%2520easy%2520automations%2520for%2520reviews%2520and%2520retention%2520with%2520templates%2520featured%2520image.png&w=3840&q=75)
Email on autopilot: 4 easy automations for reviews and retention [with templates]
While most coworking operators focus primarily on marketing-focused email campaigns (after all, these are incredibly powerful), non-marketing emails are equally valuable. Here are four automated emails you should be sending, along with templates to help you get started).
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