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Notes from the field.

Digestible tips and insights on email, content marketing, AI, and coworking.

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Industry2 min read

The two tales of your coworking space

Industry2 min read

Why Super Bowl ads work when others fail

Industry2 min read

Don’t brag, promise, or beg. Tell stories with purpose instead.

Industry1 min read

People will read your content if you do this

Industry2 min read

Everything seems daunting until it doesn't.

Industry2 min read

Most people have no idea what you do

Industry2 min read

One big reason why I don’t open newsletters (and you probably don’t either)

Industry1 min read

Why "general" content actually reduces your potential audience

Industry1 min read

Desires vs. motivations

Industry2 min read

The consumer revolt against advertising