Your coworking space should become a publisher. Here's why.

Your coworking space has the opportunity to be a publisher. And you should take it.Why?Because, by creating and publishing value-driven content, you can use the same strategies that media houses have been using to build their audiences for years.And in doing so, you can build your audience, too.What kinds of strategies do they use when creating content?Here are a few:

Create content that fills a need or want, answers questions, addresses challenges, or helps people
Be consistent in delivering quality content
Be human by finding your voice and sharing it
Have a point of view, whether it’s on
Avoid sales speak and jargon
Be “best-of-breed” by providing value where others aren’t

And remember…Bigger audience = more potential members.

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Want to maximize the ROI of your email marketing efforts? Here are 12 email marketing tactics to increase your conversion rate and extend the LTV of one-time users and members.

Should you AI-ify that? A gut-check guide for 13 content marketing functions

Everyone's in a rush to AI-ify their business. But should that apply to everything? In this article, I give my thoughts on using AI for 13 different content functions.

30+ content marketing tactics that drive ROI in coworking

In this article, I dive into 9 categories of content marketing and 30+ tactics that you can use to drive meaningful ROI for your coworking business.