Your coworking space should become a publisher. Here's why.

Your coworking space has the opportunity to be a publisher. And you should take it.Why?Because, by creating and publishing value-driven content, you can use the same strategies that media houses have been using to build their audiences for years.And in doing so, you can build your audience, too.What kinds of strategies do they use when creating content?Here are a few:

Create content that fills a need or want, answers questions, addresses challenges, or helps people
Be consistent in delivering quality content
Be human by finding your voice and sharing it
Have a point of view, whether it’s on
Avoid sales speak and jargon
Be “best-of-breed” by providing value where others aren’t

And remember…Bigger audience = more potential members.

AI search is talking about your coworking space (and it might be getting it wrong)

If AI can't find accurate information about your coworking space, it doesn't just say "I don't know." It guesses. Or worse, it hallucinates details that sound plausible but are flat-out wrong. I've seen AI tools confidently state incorrect pricing, list amenities that don't exist, describe a vibe that's completely off-brand.

Social media for coworking spaces: earning attention when nobody's paying attention

Want to learn how to create structure in your social media and post with purpose? This guide provides you with a high-level framework for how to make it happen for your coworking business.

Attract, retain, activate: the coworking content marketing flywheel

This guide breaks down the complete Content Marketing Flywheel: how to attract members, keep them engaged, and turn them into brand ambassadors who help you grow.