Your coworking space should become a publisher. Here's why.
Your coworking space has the opportunity to be a publisher. And you should take it.Why?Because, by creating and publishing value-driven content, you can use the same strategies that media houses have been using to build their audiences for years.And in doing so, you can build your audience, too.What kinds of strategies do they use when creating content?Here are a few:
- Create content that fills a need or want, answers questions, addresses challenges, or helps people
- Be consistent in delivering quality content
- Be human by finding your voice and sharing it
- Have a point of view, whether it’s on
- Avoid sales speak and jargon
- Be “best-of-breed” by providing value where others aren’t
And remember…Bigger audience = more potential members.
What's the true cost of outsourcing quality content?
What's the trust cost of outsourcing quality content in the age of AI? In this article, I share my two cents on why quality still costs and why great content is worth the investment.
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An open thank you letter to the coworking industry
I wanted to take a minute to share my two cents on what makes this coworking industry special, what keeps me inspired to work every day, and my honest thanks to the industry that has given me so much.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.