Your coworking space should become a publisher. Here's why.

Your coworking space has the opportunity to be a publisher. And you should take it.Why?Because, by creating and publishing value-driven content, you can use the same strategies that media houses have been using to build their audiences for years.And in doing so, you can build your audience, too.What kinds of strategies do they use when creating content?Here are a few:

Create content that fills a need or want, answers questions, addresses challenges, or helps people
Be consistent in delivering quality content
Be human by finding your voice and sharing it
Have a point of view, whether it’s on
Avoid sales speak and jargon
Be “best-of-breed” by providing value where others aren’t

And remember…Bigger audience = more potential members.

30+ content marketing tactics that drive ROI in coworking

In this article, I dive into 9 categories of content marketing and 30+ tactics that you can use to drive meaningful ROI for your coworking business.

Case study: content distribution for Lucid Private Offices

Here's how I helped Lucid Private Offices turn a series of raw member spotlight videos into polished multichannel content assets.

2026 Forecast: 7 Content Marketing Trends to Watch in the Coworking Industry

What's happening with content marketing in 2026, and how can you use it to generate real results for your coworking business? Here are my seven big predictions.