If you think content marketing is low-impact or should be a lower priority in your digital marketing mix, you're missing about 90% of what content marketing can actually do for your business.

In most cases, people who feel that way do so because you're not doing enough to actually make an impact. They’re only doing a fraction of what's possible, not seeing results, and writing it off as "not working."

So, I'm going to walk you through nine content marketing categories and more than 30 tactics that fall within them. 

These are the things that drive real business outcomes for coworking spaces—tours, conversions, retention, referrals, and beyond.

1. Videography and Photography

People are visual. They consume video content more than ever. And if you're not creating high-quality video and photography assets of your space, your members, and everything happening inside your walls, you're leaving money on the table.

Here's a stat that should get your attention: 70% of B2B buyers incorporate video content into their decision-making journey. 

That's not just "nice to have." That's "they expect it."

Video and photography give people a feel for your space in a way that written descriptions just can't. They help potential members visualize themselves working there, see what the community is actually like, and understand the vibe before they ever book a tour.

So what can you actually do with video and photography?

Product showcases and space tours

Create high-quality video tours of every meeting room, every private office, every available space in your coworking location. Show people exactly what they're getting—the square footage, the natural light, the layout, the vibe. Let them see themselves in that office before they even book a tour.

This isn't just about looking good on your website. It's about helping people make decisions faster because they already have the information they need.

ROI opportunities:

• Increase tour bookings by letting prospects visually experience offices and meeting rooms before they ever reach out
• Shorten sales cycles by answering layout, size, and vibe questions upfront
• Improve lead quality by attracting people who already understand what you offer
• Reduce back-and-forth with your sales team by pre-qualifying interest through visuals
• Increase conversion rates by helping people emotionally picture themselves in the space
• Support premium pricing by making your space feel tangible, professional, and in demand

Member and team interviews

Interview members about why they love your space, what they're working on, and how the community has helped their business grow. Interview your team to humanize your brand and show the people behind the operations.

These interviews serve double duty. They're testimonials, social proof, and content you can use on your blog, social media, email campaigns, and sales materials.

ROI opportunities:

• Increase trust by showing real people and real stories instead of generic marketing copy
• Improve conversion rates by using authentic social proof instead of sales language
• Generate referrals by creating content members want to share with their own networks
• Boost retention by making members feel recognized and valued
• Strengthen brand identity by humanizing your team and culture
• Multiply content output by turning one interview into assets for blog, email, social, and sales

Video as source material

Record one interview or one video tour, then use AI to turn it into blog posts, social media captions, email content, FAQs, and quote graphics. 

One video becomes ten assets across six channels. You're not recreating content from scratch every time. You're multiplying what you've already captured.

ROI opportunities:

• Increase content efficiency by turning one recording into multiple marketing assets
• Reduce content creation time by reusing and repurposing existing footage
• Expand your marketing surface area across blog, social, email, and website
• Improve AI and search visibility by creating more indexable content tied to your brand
• Lower content production costs by maximizing each piece of captured material
• Strengthen message consistency by pulling all content from a single source

B-roll, events, and the shot list

Capture the energy of your events. Show people working, collaborating, laughing. Document the day-in-the-life moments that make your space feel alive.

But you need a system for this. Create shot lists that explain what you're going to capture, when, where, and why. Make content creation intentional, not reactive. Your community managers should know exactly what photo and video assets to grab each week.

Video and photography aren't just about aesthetics. They're about giving people a portal into what it actually feels like to work in your space. And if you're not doing this, you're making it harder for people to say yes.

ROI opportunities:

• Increase perceived demand by showing real activity and energy inside your space
• Create FOMO by making your coworking community look active and socially alive
• Improve content consistency by systemizing what gets captured and when
• Reduce reliance on ad-hoc content creation by building a repeatable capture process
• Increase event attendance by visually showcasing what people miss when they don’t show up
• Give prospects a “day in the life” view that builds emotional buy-in before a tour

2. Messaging, Positioning, and Strategy

What's your core brand narrative? What's your unique value proposition for each of your target audiences? How are you articulating what makes you different from the space down the street?

If you don't have clear answers to these questions, you don't have a content strategy. You have content chaos.

And if you're not explicitly communicating your differentiation, positioning, and value through your content, how is anyone supposed to know the difference between you and your competitors? 

More importantly, how are AI tools going to explain what makes you special when they can't find that information anywhere? 

This matters, because 89% of B2B buyers now consider AI search the top source across the buying process.

Here's what falls under messaging, positioning, and strategy:

• Core brand narrative and value props: The story you tell about who you are, who you serve, and why you exist. Your value propositions need to be tailored for each audience segment—freelancers need different messaging than enterprise teams.
• Differentiation frameworks: How you articulate what sets you apart and why that difference matters. If you can't explain it clearly, no one else can either.
• Voice and tone guidelines: How your brand sounds and feels across every channel. Your voice should be consistent everywhere—your website, blog, social media, emails, and sales materials.
• Internal alignment tools: Brand training decks, onboarding materials, and documentation so your team understands how to communicate your brand.
• Marketing strategy: What content you're creating, why you're creating it, where you're publishing it, what channels you're using, what your content funnel looks like from discovery to decision. For more on this, check out my article on the content marketing flywheel.

Content isn't just what you publish externally. It's also what you create internally to keep your team aligned and your brand consistent. 

If your community manager doesn't understand your positioning, how are they supposed to communicate it to members?

If you're thinking about content as just blog and email, this is a massive gap.

ROI opportunities:

• Help prospective members self-educate by clearly explaining what makes your space different from competitors
• Improve lead quality by attracting people who already align with your positioning before they ever reach out
• Shorten sales cycles by removing confusion about who you’re for and what you offer
• Increase conversion rates by making your value proposition obvious instead of implied
• Reduce comparison shopping by clearly articulating why your space is the better fit
• Convey a consistent brand across every touchpoint so your website, tours, emails, and sales conversations all reinforce the same story
• Ensure your team can act as brand advocates by giving them language and frameworks they can confidently use
• Reduce messaging drift by aligning marketing, sales, and operations around one narrative
• Improve AI search visibility by giving models clear, structured signals about what makes you unique
• Increase trust by sounding deliberate and intentional instead of generic
• Support premium pricing by positioning your space around value, not just features
• Prevent brand confusion as you grow by documenting positioning and voice internally
• Strengthen long-term brand equity by building recognition around a clear identity
• Improve marketing efficiency by making every piece of content pull in the same direction

3. Website Content

Your website is your coworking space's virtual handshake.

If you're not nailing the content on your site—the copy, CTAs, product pages, and forms—you're losing people before they even reach the tour stage.

Sure, design matters. Development matters. But the content is what reels people in and tells them whether your space is right for them.

When someone lands on your website, do they immediately understand who you're for, what you offer, and why it matters? Or are you talking about walls, desks, and amenities rather than the actual experience of being a member?

Your homepage copy needs to hook people, communicate your value, and speak to what they're actually looking for. 

Most coworking websites fail here because they focus on square footage and ergonomic chairs instead of community, flexibility, and the feeling of working somewhere you actually want to be.

Beyond your homepage, you need:

• Productized service pages: Clear explanations of your membership types, offices, and meeting rooms with pricing, square footage, perks, and who each option is ideal for. Don't make people guess which membership is right for them.
• CTAs and forms that capture leads: What actions are you asking people to take? Book a tour? Sign up for a newsletter? Contact you? And once they complete that action, what happens? Are your forms feeding into your CRM? Are leads being tagged and categorized?

The first job of your website is to reel people in, inform them, and get them to take action. The second job—what happens after they take that action—is just as important. If your forms aren't set up properly, you might be sending leads into the abyss.

ROI opportunities:

• Increase inbound tour bookings by clearly communicating who your space is for and what makes it different
• Improve lead quality by helping people self-select before they ever contact your team
• Shorten sales cycles by answering common questions and objections directly on the site
• Increase conversion rates by using clear productized pages instead of vague descriptions
• Increase search traffic and website engagement through SEO-optimized, intent-driven content
• Capture more leads by using CTAs that match different stages of the buying process
• Create more self-serve bookings that generate revenue without manual involvement
• Reduce wasted leads by ensuring every form feeds properly into your CRM or EMS
• Improve follow-up performance by tagging and segmenting leads based on intent and interest
• Save time for your sales and on-site teams by letting the website do the education upfront
• Support better-qualified inbound inquiries instead of low-intent “just browsing” contacts
• Optimize your site for both traditional SEO and AI search discovery (GEO/AEO)
• Increase total revenue per visitor by guiding people toward the right product faster
• Prevent leads from disappearing by systemizing what happens after every form submission

4. Blog Content  

Most coworking spaces have a blog. Not all of them are using it effectively.

The blog isn't just a place to post updates about your space. It's a tool for SEO, building authority, nurturing leads, and distributing across other channels.

But you need a strategy. What are you creating? Why are you creating it? Who is it for? What purpose does it serve?

Here's what you should be doing:

• SEO and organic content: Target keywords people are actually searching for. Optimize headers and subheads. Create content that ranks and drives traffic. If you're not doing this, you're missing one of the most consistent sources of inbound leads.
• Member spotlights: Showcase the people who work in your space. These build community, provide social proof, and work on your blog, social media, email campaigns, and sales pages.
• Local content and neighborhood features: Highlight cafes, parks, restaurants, and businesses near your space. This helps with SEO, community building, and creates partnership opportunities.
• FAQ content: Answer the questions people are actually asking. Address objections before they become roadblocks. If everyone asks about parking, write about parking.
• Case studies: Real stories, real results, real members. Show what's possible when someone joins your space. Case studies give you credibility and help prospects see themselves in those success stories.
• Event recaps: Document what's happening in your community. Create FOMO. Show that your space is alive and members are connecting.

Your blog should be working across the entire funnel—attracting new leads with SEO content, nurturing prospects with member stories, and converting them with case studies and ROI-focused articles.

If your blog is just "here's what we did this month," you're underutilizing it.

ROI opportunities:

• Broaden the surface area of your coworking business so more people discover you organically
• Increase inbound tour bookings by capturing high-intent search traffic
• Allow prospects to pre-educate and self-qualify before contacting your team
• Create more entry points into your funnel through forms, tours, newsletter sign-ups, and bookings
• Improve lead quality by attracting people already looking for workspace solutions
• Boost retention by showcasing members and making them feel valued
• Increase referrals by featuring people who then share your content
• Become a local resource in your area instead of just another workspace
• Share proofpoints that validate your value through real stories and outcomes
• Create FOMO that makes people want to be part of your community
• Increase website traffic with targeted, search-driven content
• Support higher conversion rates by answering objections before they surface
• Broaden the surface area of your coworking business so more people discover you organically
• Increase inbound tour bookings by capturing high-intent search traffic
• Allow prospects to pre-educate and self-qualify before contacting your team
• Create more entry points into your funnel through forms, tours, newsletter sign-ups, and bookings
• Improve lead quality by attracting people already looking for workspace solutions
• Boost retention by showcasing members and making them feel valued
• Increase referrals by featuring people who then share your content
• Become a local resource in your area instead of just another workspace
• Share proofpoints that validate your value through real stories and outcomes
• Create FOMO that makes people want to be part of your community
• Increase website traffic with targeted, search-driven content
• Support higher conversion rates by answering objections before they surface

5. Social Media

Social media is where your brand comes to life.

It's where people see the vibe, the energy, the community. It's where they decide whether they like you, trust you, and want to spend time in your space.

But social isn't just about posting pretty photos. It's about strategy, content buckets, engagement, and distribution.

Here's what you should be doing:

• Content buckets and themes: Rotate through member features, behind-the-scenes moments, local highlights, event coverage, and educational content. Your buckets should reflect what makes your space unique.
• Community engagement: Respond to comments, reshare member content, and tag local businesses. Be part of the conversation, not just a broadcaster. When you engage proactively, people engage back.
• Content distribution and repurposing: Every blog post, newsletter, and resource can be repurposed for social. One member spotlight becomes an Instagram post, a LinkedIn feature, a Facebook story, and an email campaign.
• Shareability: When you feature members or local businesses, they're more likely to share your content with their networks. That's exponential exposure at zero cost.

Social media isn't about going viral. It's about being present, consistent, and real.

If you want to dive deeper into social media for coworking spaces, check out my full guide on that topic.

ROI opportunities:

• Increase tour bookings by creating another discovery channel where people can find and validate your space before ever hitting your website
• Improve lead quality by attracting people who already align with your vibe, pricing, and community
• Shorten sales cycles by letting prospects arrive pre-educated instead of needing everything explained on the tour
• Lower cost per acquisition by generating organic reach through member shares instead of paid ads
• Boost meeting room and day pass revenue by keeping bookable spaces visible and top-of-mind
• Increase event attendance by using social as your main distribution channel for programming
• Strengthen retention by making members feel seen, valued, and emotionally invested
• Generate referrals naturally by turning featured members into advocates within their own networks
• Increase lifetime member value by deepening connection and loyalty to the space
• Build stronger local demand by consistently showing activity, energy, and momentum
• Grow newsletter sign-ups by converting engaged followers into owned audience
• Create more self-serve bookings by showing availability, use cases, and social proof
• Attract inbound partnerships by staying visible to local businesses and organizations

6. Email Marketing

If I had to pick one content marketing tool to prioritize, it would be email.

Here's why: email marketing generates between $36 and $40 for every dollar spent. That's exceptional ROI.

But most coworking spaces are barely scratching the surface. They send a newsletter once a month, maybe a blog recap here and there, and call it good. That's a missed opportunity.

Automated email sequences

The beauty of email automation is that you set it up once, and it keeps working for you (here's how to do it). These emails go out automatically based on triggers, actions, or time delays.

• Onboarding sequences and welcome emails: Send members everything they need 24 hours before they join. WiFi information, building access, parking, who the team members are. Then automate follow-up check-ins at one week, two weeks, and one month to make them feel valued without manual work from your team.
• Engagement surveys: Set up a Google form with 10 questions about their experience. Automate it to go out quarterly to existing members and after 90 days for new members. You get real actionable data to optimize operations without having to remember to send it manually.
• Renewal nudges and billing: Start reminding members 30, 60, or 90 days before their renewal date. It's automated, so your team doesn't have to track it.
• Exit surveys: Two weeks before someone leaves, automatically ask for feedback. Find out what you could have done better so you can improve the experience for future members.
• Drip campaigns and re-engagement sequences: If you pay for a lead from Google Ads and they don't convert, what happens? Do they just go into the abyss? Set up automated sequences that re-engage them with special offers and nudges to turn a lapsed lead back into an interested lead. Otherwise, you're literally wasting the money you spent to get that lead.
• Tour follow-ups: Before the tour, send instructions on where to park and who to meet. After the tour, follow up to nudge them closer to conversion. All automated, so it doesn't fall through the cracks.
• Office availability notifications: If someone's on a waitlist for a private office or wants to upgrade from a dedicated desk, automatically send an email when an office matching their interests becomes available. You're not manually tracking who wants what.
• Event and meeting room booking follow-ups: Someone books a meeting room or attends an event. How do you turn that one-time user into a repeat user and eventually a member? Automate sequences that guide them through that funnel strategically.
• Google Review and testimonial solicitation: After someone books a meeting room or after they've been in your space for three or six months, send an automated request for a Google review or testimonial. You're not manually asking every member. It just happens in the background.

All of these create a high-touch feel without manual effort.

ROI opportunities:

• Increase tour conversions by using automated pre-tour and post-tour follow-ups that keep momentum high
• Lower churn by running onboarding sequences that remove friction and build confidence early
• Increase lifetime member value by triggering upgrade and availability emails when buying intent appears
• Recover lost ad spend by re-engaging paid leads that didn’t convert the first time
• Reduce sales workload by letting automation educate and qualify prospects before human contact
• Improve operational efficiency by replacing manual follow-ups with background workflows
• Increase renewal rates by automating reminders instead of relying on memory or spreadsheets

Event-driven automations

The more you know about your members, the better. Birthdays, work anniversaries, membership anniversaries, and major milestones in their business.

Set up automations so they're getting a happy birthday email, a congratulations on their one-year anniversary, and a note celebrating a milestone. It feels personal. It feels thoughtful. And it doesn't require you to remember every date manually.

ROI opportunities:

• Improve retention by using birthday, anniversary, and milestone emails to deepen emotional loyalty
• Increase lifetime member value by making members feel personally recognized and appreciated
• Differentiate your brand experience by creating moments competitors rarely operationalize
• Reduce churn by strengthening the relationship layer that keeps people from leaving
• Create a high-touch feel without increasing headcount

Broadcast emails

Broadcast emails are anything you proactively push out. These aren't automated.

• Newsletters: Internal for members with community updates and event recaps. External for prospects with educational content and invitations.
• Blog repurposing: Every new blog post can be an email. You're driving traffic back to your site and keeping your brand top of mind.
• Event recaps: For members, it reinforces value. For prospects, it creates FOMO.
• Special offers and CTAs: Promote free day passes, limited-time discounts, new office availability.
• Event updates and follow-ups: Build anticipation before events and reinforce connections after.
• Housekeeping: Building closures, policy updates, maintenance schedules.
• Proactive congratulations: A member lands a major client or hits a revenue milestone. You send a quick email celebrating them.

ROI opportunities:

• Increase tour bookings by staying visible to prospects through newsletters and announcements
• Increase event attendance by building anticipation and reinforcing follow-ups
• Increase meeting room and office utilization through timely promotions and availability alerts
• Create FOMO by showing community activity and momentum
• Drive website traffic by repurposing blogs and resources into email campaigns
• Strengthen brand authority by consistently educating and showing leadership
• Increase short-term revenue by using targeted offers and CTAs

List health and segmentation

Who's on your email list? Where did they come from? Are you capturing emails at every possible opportunity?

More importantly, are your subscribers tagged based on interests, preferences, or stage in the buyer's journey? Are you segmenting your email list (here's how to do it) so you can send more relevant content?

Segmentation lets you send tour follow-ups to prospects, event invites to active members, and renewal reminders to people whose memberships are expiring. You're not blasting everyone with everything. You're sending the right message to the right people at the right time.

That's how you get better open rates, better click-through rates, better conversions.

Email isn't dead. It's just being underutilized.

ROI opportunities:

• Increase open rates by sending more relevant messages to smaller, targeted groups
• Increase click-through rates by matching content to real intent and interests
• Increase conversion rates by aligning messaging with where people are in their buying journey
• Reduce unsubscribes by avoiding irrelevant blasts
• Increase total revenue per subscriber by improving performance of every campaign
• Make automation smarter by feeding it better data
• Improve ROI on every other email tactic by tightening targeting and timing

7. Digital PR

This is one thing people don't think about, but it's becoming increasingly important.

Here's why: 58% of consumers now rely on AI for product recommendations, more than double the 25% from just two years ago.

When people search for coworking spaces, they're not just Googling anymore. They're asking ChatGPT, Claude, Perplexity, and other AI tools to recommend options.

And those AI tools are looking for credibility. They're pulling from multiple sources—your website, your blog, your social media, reviews, mentions on other sites—to decide whether to recommend you.

If you're not building your reputation across the web, AI might skip you entirely. Or worse, it might make things up.

So what does digital PR look like?

• Thought leadership and personal branding: Write guest articles. Speak at industry events. Share insights on LinkedIn. Get your name associated with valuable ideas.
• Guest articles and backlinks: Pitch content to relevant publications. Every guest article is a backlink, which signals to search engines and AI tools that your site is credible.
• Traditional and digital PR: If you have newsworthy updates—opening a new location, launching a service, hosting a major event—pitch them. Get coverage in local papers, industry blogs, and podcasts.
• Profile building: Make sure you and your brand show up when people search. Make sure the information they find is accurate and compelling.

Digital PR is about controlling the narrative. It's about making sure AI search tools have the right information to recommend you when someone asks for a coworking space in your city.

ROI opportunities:

• Increase AI-driven referrals by building credibility signals that tools like ChatGPT and Perplexity use to decide who to recommend
• Improve local discoverability by expanding your presence beyond your own website into trusted third-party sources
• Strengthen brand authority by associating your space with respected publications, podcasts, and industry platforms
• Increase tour bookings by showing up more often when people ask AI for coworking recommendations in your city
• Support higher conversion rates by reinforcing trust before prospects ever visit your site
• Improve SEO performance by earning high-quality backlinks that boost domain authority
• Protect your brand narrative by making sure accurate, compelling information exists across the web
• Differentiate from competitors by having a stronger external footprint than “just a website and socials”
• Increase perceived legitimacy by appearing in industry content, media, and expert discussions
• Create compounding visibility by placing content that continues to drive awareness long after publication
• Reduce reliance on paid ads by earning organic authority instead of renting attention
• Improve AI search inclusion by giving models more trusted data points to reference your business
• Increase inbound partnership opportunities by being more visible to media, event organizers, and collaborators
• Strengthen long-term brand equity by building reputation instead of just running campaigns

8. Owned Resources

Owned resources are channels you control. YouTube, podcasts, webinars, anything that carries your brand name and lives on your platform.

I talked about this in my 2026 content marketing trends, but I think video and podcasting are going to become bigger as people crave more human connection in the age of AI content.

There's something about hearing someone's voice, watching them talk, seeing their personality come through that you just can't replicate with written content.

But here's the bonus: owned resources also give you source material.

Record one podcast episode or YouTube video, and you can turn it into 20 assets across six channels. Blog posts, social media captions, email content, quote graphics, FAQs, whatever you need.

You're not just creating content for one platform. You're creating raw material that can be repurposed, remixed, and redistributed everywhere.

If you have the bandwidth to create owned resources, they're worth it. If you don't, focus on the other eight categories first. But know that this is an option, and it's becoming more valuable as AI-generated content floods the internet and people start craving authenticity again.

ROI opportunities:

• Increase brand trust by letting people hear your voice, see your personality, and connect with the humans behind the space
• Differentiate from AI-generated content by showing real conversations, real opinions, and real leadership
• Increase tour bookings by building familiarity before prospects ever reach your website
• Shorten sales cycles by making prospects feel like they already know you
• Improve conversion rates by replacing generic marketing with human connection
• Create a high-volume content engine by turning one recording into dozens of assets across channels
• Reduce content creation effort by using owned resources as reusable source material
• Expand your marketing surface area by distributing the same ideas everywhere without rewriting from scratch
• Strengthen thought leadership by positioning your team as visible voices in the coworking industry
• Increase inbound opportunities by making your brand easier to recognize and remember
• Improve AI search visibility by giving models richer, more authoritative source material to reference
• Build long-term brand equity by investing in assets that compound over time
• Reduce dependence on rented platforms by growing channels you fully control
• Increase lifetime value of content by reusing every episode or video repeatedly
• Create a stronger emotional connection than written content alone can achieve

9. Internal Assets

Content marketing isn't just external. It's also what you create internally to support your team and optimize your operations.

Most people don't think about this, but it matters.

Here's what you can create:

• Sales materials: One-pagers about membership types, comparison guides, ROI calculators, FAQs, testimonials. Resources your team can send before, during, or after the sales process to help nudge prospects toward a decision.
• Member portal content: Instructions for how to use your space, book meeting rooms, access WiFi, get the most out of membership. If people can find answers on their own, they won't constantly ask your community team.
• SOPs: Standard operating procedures for how your business runs. Opening and closing procedures, sales processes, marketing workflows. The more documented your processes are, the easier it is to onboard new team members and maintain consistency.
• Interactive tools: Calculators that show how much money people save by choosing a coworking space over a traditional lease. Tools that help prospects compare membership options.

Internal content doesn't get the glory. But it makes your business run smoother, makes your team more effective, and makes the member experience better.

And when your operations are optimized, your marketing performs better. Because the experience you're selling actually matches the experience you're delivering.

ROI opportunities:

• Increase tour-to-member conversion rates by giving your sales team clear, consistent materials that answer objections before they stall deals
• Shorten sales cycles by equipping prospects with one-pagers, FAQs, and calculators that help them decide faster
• Improve lead quality by letting prospects self-educate using structured sales resources
• Reduce sales workload by replacing repeated explanations with reusable assets
• Increase close rates by standardizing how your value is presented across your entire team
• Improve member satisfaction by giving members instant access to answers through portal content
• Reduce support requests by letting members solve common issues on their own
• Improve onboarding efficiency by using documented guides instead of verbal training
• Increase operational consistency by documenting SOPs instead of relying on tribal knowledge
• Reduce hiring and training costs by making onboarding new staff faster and easier
• Increase scalability by making your business less dependent on specific people
• Improve accuracy of your messaging by aligning sales, marketing, and operations
• Increase perceived professionalism by having polished internal resources
• Support premium pricing by delivering an experience that feels structured and intentional
• Improve marketing performance by ensuring the product experience matches the promises you’re making
• Reduce churn by creating smoother, clearer experiences for members
• Increase lifetime member value by improving how members understand and use your space
• Protect institutional knowledge by documenting how your business actually works
• Improve upsell performance by giving your team better tools to explain upgrades and add-ons

So What's My Point?

My point is not that you need to be doing every single one of these nine things.

It's that if you're not doing at least some of them, you're only scratching the surface of what content marketing can do for your coworking business.

Blogs and emails are great. But they're only a fraction of the content you can be creating—internally and externally, automated and manual—to drive better business outcomes.

If you're out there thinking content marketing doesn't provide ROI or isn't worth the investment, I'd ask you this:

How many of these nine categories are you actually doing?

You don't have to do them all. But if you're only doing two or three, you're completely underutilizing the potential of content marketing.

And I would advise you to reconsider.

Because when you start thinking about content as more than just blog posts and newsletters—when you start seeing it as a system that attracts, retains, and activates members across every touchpoint—that's when you start seeing real results.

That's when content marketing stops feeling like a cost and starts feeling like an investment that actually pays off.

Want help building a content marketing system that actually drives ROI for your coworking business? Book a free consultation and let's talk.

‍