Writing helps you clarify your value proposition

Whether you own a single-location space, operate multiple locations, or want to sell your managed model to brokers and building owners, one thing’s for sure: you need to write down your thoughts and ideas.Why?Clarity comes from articulation. So, to really dial in on the value you offer and to whom, you need to articulate your philosophy, your beliefs, your thoughts, and your ideas.As much as talking about it helps, writing it all down and going through the process of iteration has been shown to help clarify your thoughts.This can include:

What makes your space and model unique
Why flexibility is the future of the office industry
Your philosophy for how you operate your space and why
How your members will benefit from working at your space

And, best of all, articulating these ideas gives you a wealth of resources you can proactively share to educate your target audience on your value proposition and to position yourself as a credible expert.

30+ content marketing tactics that drive ROI in coworking

In this article, I dive into 9 categories of content marketing and 30+ tactics that you can use to drive meaningful ROI for your coworking business.

Case study: content distribution for Lucid Private Offices

Here's how I helped Lucid Private Offices turn a series of raw member spotlight videos into polished multichannel content assets.

2026 Forecast: 7 Content Marketing Trends to Watch in the Coworking Industry

What's happening with content marketing in 2026, and how can you use it to generate real results for your coworking business? Here are my seven big predictions.