Writing helps you clarify your value proposition
Whether you own a single-location space, operate multiple locations, or want to sell your managed model to brokers and building owners, one thing’s for sure: you need to write down your thoughts and ideas.Why?Clarity comes from articulation. So, to really dial in on the value you offer and to whom, you need to articulate your philosophy, your beliefs, your thoughts, and your ideas.As much as talking about it helps, writing it all down and going through the process of iteration has been shown to help clarify your thoughts.This can include:
- What makes your space and model unique
- Why flexibility is the future of the office industry
- Your philosophy for how you operate your space and why
- How your members will benefit from working at your space
And, best of all, articulating these ideas gives you a wealth of resources you can proactively share to educate your target audience on your value proposition and to position yourself as a credible expert.
What's the true cost of outsourcing quality content?
What's the trust cost of outsourcing quality content in the age of AI? In this article, I share my two cents on why quality still costs and why great content is worth the investment.
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An open thank you letter to the coworking industry
I wanted to take a minute to share my two cents on what makes this coworking industry special, what keeps me inspired to work every day, and my honest thanks to the industry that has given me so much.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.