Writing helps you clarify your value proposition
Whether you own a single-location space, operate multiple locations, or want to sell your managed model to brokers and building owners, one thing’s for sure: you need to write down your thoughts and ideas.Why?Clarity comes from articulation. So, to really dial in on the value you offer and to whom, you need to articulate your philosophy, your beliefs, your thoughts, and your ideas.As much as talking about it helps, writing it all down and going through the process of iteration has been shown to help clarify your thoughts.This can include:
- What makes your space and model unique
- Why flexibility is the future of the office industry
- Your philosophy for how you operate your space and why
- How your members will benefit from working at your space
And, best of all, articulating these ideas gives you a wealth of resources you can proactively share to educate your target audience on your value proposition and to position yourself as a credible expert.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
