Without a platform, your space is invisible (1 of 3)
Throughout the next few articles, I’m going to talk a bit about content platforms, including why you need them, which ones to choose, and how to use them.In his book Platform, Michael Hyatt makes one thing pretty clear: Your ideas, stories, and brand need a place to live if you’re going to succeed. Without a platform—something that enables you to get seen and heard by your ideal member—you don’t have a chance. The truth is that having an awesome product, outstanding service, or great cause is no longer enough. You need to get proactive in sharing it. This comes down to three factors:
- How will you tell your stories
- What will your core content type be
- Where will you tell these stories, what channel will you choose to tell your stories?
In the next couple articles this week, I’ll dive a little bit deeper into this.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
