Without a platform, your space is invisible (1 of 3)

Throughout the next few articles, I’m going to talk a bit about content platforms, including why you need them, which ones to choose, and how to use them.In his book Platform, Michael Hyatt makes one thing pretty clear: Your ideas, stories, and brand need a place to live if you’re going to succeed. Without a platform—something that enables you to get seen and heard by your ideal member—you don’t have a chance. The truth is that having an awesome product, outstanding service, or great cause is no longer enough. You need to get proactive in sharing it. This comes down to three factors:

How will you tell your stories
What will your core content type be
Where will you tell these stories, what channel will you choose to tell your stories?

In the next couple articles this week, I’ll dive a little bit deeper into this.

AI search is talking about your coworking space (and it might be getting it wrong)

If AI can't find accurate information about your coworking space, it doesn't just say "I don't know." It guesses. Or worse, it hallucinates details that sound plausible but are flat-out wrong. I've seen AI tools confidently state incorrect pricing, list amenities that don't exist, describe a vibe that's completely off-brand.

Social media for coworking spaces: earning attention when nobody's paying attention

Want to learn how to create structure in your social media and post with purpose? This guide provides you with a high-level framework for how to make it happen for your coworking business.

Attract, retain, activate: the coworking content marketing flywheel

This guide breaks down the complete Content Marketing Flywheel: how to attract members, keep them engaged, and turn them into brand ambassadors who help you grow.