Without a platform, your space is invisible (1 of 3)

Throughout the next few articles, I’m going to talk a bit about content platforms, including why you need them, which ones to choose, and how to use them.In his book Platform, Michael Hyatt makes one thing pretty clear: Your ideas, stories, and brand need a place to live if you’re going to succeed. Without a platform—something that enables you to get seen and heard by your ideal member—you don’t have a chance. The truth is that having an awesome product, outstanding service, or great cause is no longer enough. You need to get proactive in sharing it. This comes down to three factors:

How will you tell your stories
What will your core content type be
Where will you tell these stories, what channel will you choose to tell your stories?

In the next couple articles this week, I’ll dive a little bit deeper into this.

Can ChatGPT find a coworking space that passes the vibe check?

Can ChatGPT's Agent Mode recommend a coworking space based on both subjective and objective factors? If so, how can you send the right signals about your space?

What Rolex, Omega, and coworking have in common

What does the coworking world have in common with Rolex and Omega watches? In one nerd's opinion, a valuable marketing lesson about understanding your audience and acting accordingly.

What's the true cost of outsourcing quality content?

What's the trust cost of outsourcing quality content in the age of AI? In this article, I share my two cents on why quality still costs and why great content is worth the investment.