Why email is just as important as social media [if not more so]
Your email list is just as important as your social media (if not more so).Why?At the time of writing this, Instagram is down.And while it will inevitably come back on, it made me wonder: what if it didn’t?I imagined that scenario for myself--all the work I’ve put into my business Instagram lately and all the time I’ve spent on it. It would all be for naught.But what about influencers, B2C companies, Coworking spaces, that have put a ton of time and money into building their social media followings?All those followers, all those posts. Gone.This made me think: your email list is just as important as your social media presence, if not more so.For one, it lets you connect with members and leads directly, personally, and, most importantly, with their explicit consent.But also, your email list is yours forever.So, if Instagram, Facebook, Twitter, or LinkedIn go away, all those contacts are gone.But you own your email list and all of those contacts until the end of time (or email, whichever comes first).Keep that in mind. Invest accordingly.I work with coworking operators from across North America to build powerful email lists and email marketing campaigns. If you’d like to learn more about how I can help you, get in touch with me today.And if you’d like more insights like this, subscribe to my mailing list.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
