What matters in life cannot be counted
Naomi Henderson, the author of Secrets of a Master Moderator, once said, “What matters in life cannot be counted.”She was referring to businesses relying too heavily on data and analytics in an attempt to understand their customers.It’s not that data and analytics aren’t important. It’s just that they don’t tell the whole story.Her point was that it takes a whole lot of truly listening and connecting with your customers to truly understand their quirks, feelings, preferences, and buying habits.And you can’t pick up on those vital details by simply counting numbers.But as a coworking space operator, you’ve literally got a cheat code.You’ve got a distinct benefit over other types of businesses: your customers and prospects are either in your space, in person, right now, or they’ll be coming for a tour at some point.Want to create content that actually connects with them and brings quantifiable business outcomes?Go out there and talk to them. Get to know them. Listen to their wants and needs. And then combine your learnings with the data at your disposal.
What's the true cost of outsourcing quality content?
What's the trust cost of outsourcing quality content in the age of AI? In this article, I share my two cents on why quality still costs and why great content is worth the investment.
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An open thank you letter to the coworking industry
I wanted to take a minute to share my two cents on what makes this coworking industry special, what keeps me inspired to work every day, and my honest thanks to the industry that has given me so much.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.