The other day, I heard someone say something I absolutely loved.What keeps your members awake at night?It’s such a simple question but it packs such a powerful punch.And the answer will help you choose what to write content about.Identify the things that keep your members awake at night and create content that offers a solution. If you can be a resource that alleviates their challenges and helps them sleep better at night, you’ll position yourself as a meaningful brand in their eyes and they’ll be more inclined to do business with you as a result.