What keeps your members awake at night?
The other day, I heard someone say something I absolutely loved.What keeps your members awake at night?It’s such a simple question but it packs such a powerful punch.And the answer will help you choose what to write content about.Identify the things that keep your members awake at night and create content that offers a solution. If you can be a resource that alleviates their challenges and helps them sleep better at night, you’ll position yourself as a meaningful brand in their eyes and they’ll be more inclined to do business with you as a result.
What's the true cost of outsourcing quality content?
What's the trust cost of outsourcing quality content in the age of AI? In this article, I share my two cents on why quality still costs and why great content is worth the investment.
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An open thank you letter to the coworking industry
I wanted to take a minute to share my two cents on what makes this coworking industry special, what keeps me inspired to work every day, and my honest thanks to the industry that has given me so much.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.