What Aristotle can teach us about content
What can a man who lived 2,200+ years ago teach us about content marketing?Glad you asked!Aristotle said: 'To write well, express yourself like the common people, but think like a wise man.'Even in 300 BC, it was understood that simplicity was the best way to connect with your audience.In a modern context, here’s how I would apply that philosophy in the form of a few content best practices:
- Know that not everyone understands coworking or the flexible office model as well as you do
- Share your thoughts in a way that would be easily understood by someone who has no idea what you’re talking about
- Understand what you offer but communicate it in the context of how it benefits your ideal member
- Eliminate jargon and 10-dollar words from your content
- Write at a 7th-grade reading level and use a tool like the Hemingway app to check this
If you can take your ideas, insights, and expertise and write them in a simple, benefits-oriented way, you’ll be thinking like a wise man and expressing yourself like the common man.And you’ll be making Aristotle proud.
What's the true cost of outsourcing quality content?
What's the trust cost of outsourcing quality content in the age of AI? In this article, I share my two cents on why quality still costs and why great content is worth the investment.
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An open thank you letter to the coworking industry
I wanted to take a minute to share my two cents on what makes this coworking industry special, what keeps me inspired to work every day, and my honest thanks to the industry that has given me so much.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.