Want more members? Focus on aspirations, not just pains.
When it comes to creating content—whether it’s your blog articles, email newsletters, or your website—it’s important to acknowledge your ideal member’s challenges (i.e. their pains) and explain how your space helps solve them.For instance, this could be to address their loneliness or lack of productivity when working from home.But focusing on pain points can’t be your only approach.There’s another piece of the puzzle and it’s incredibly important: their aspirations. This would include things like how they want themselves or their business to be perceived or the growth they’d like their company to achieve.To really make a connection, you need to get a deep understanding of who they want to be and where they want to go.Then, you need to explain how your coworking space will help them get there.Focusing on pain points is important. But it only gets you so far.So, make sure you take a multifaceted approach.
What's the true cost of outsourcing quality content?
What's the trust cost of outsourcing quality content in the age of AI? In this article, I share my two cents on why quality still costs and why great content is worth the investment.
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An open thank you letter to the coworking industry
I wanted to take a minute to share my two cents on what makes this coworking industry special, what keeps me inspired to work every day, and my honest thanks to the industry that has given me so much.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.