The trick to writing a newsletter people want to read
Email marketing has been reputed to generate an astounding 4200% ROI.But there’s an important fact you need to remember:Email marketing is nothing more than a value delivery mechanism.Its entire purpose is to deliver specific value to the specific audience you want to do business with: your ideal member.Failing to do so is the digital equivalent of mailing an empty envelope.And there are two common pitfalls I see with coworking space newsletters: 1) It’s about the coworking space Your newsletter shouldn’t be about you. It should be about them--your ideal member. Don’t talk about yourself. Be strategic. And give your audience a newsletter packed with things that they, specifically, will find useful, helpful, and interesting.If you do this, subscribing, reading, and sharing your newsletter will be a no-brainer. 2) They’re overdoneYour newsletter doesn’t have to be long. It doesn’t have to have a fancy design. It doesn’t have to be complicated.It just has to be valuable to your ideal member. When you start to look at it through this lens, you’ll supercharge your newsletter.
What's the true cost of outsourcing quality content?
What's the trust cost of outsourcing quality content in the age of AI? In this article, I share my two cents on why quality still costs and why great content is worth the investment.
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An open thank you letter to the coworking industry
I wanted to take a minute to share my two cents on what makes this coworking industry special, what keeps me inspired to work every day, and my honest thanks to the industry that has given me so much.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.