The downside of too many options (and how to make it work for you)
These days, we have an endless amount of options for pretty much everything. And it’s exhausting.People often suffer from decision fatigue.That is to say that having more choices than ever before actually makes it harder to make a decision. The coworking industry is no exception.In the past few years, I’ve analyzed more than 100 coworking space websites. And many of them fail to do the most important thing: truly differentiate themselves from the competition.How is anyone supposed to make an educated and confident decision when they don’t have all the information they need?After all, every coworking space offers essentially the same commodity.But what matters most to people are the intangibles—the way they feel working at your space, the experience you provide, the professional image you help them convey.You can use great web copy, targeted blog content, and value-driven email campaigns to overcome people’s decision fatigue and make it easy for them to choose your space over their other options.
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An open thank you letter to the coworking industry
I wanted to take a minute to share my two cents on what makes this coworking industry special, what keeps me inspired to work every day, and my honest thanks to the industry that has given me so much.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.