The difference between selling and closing
There’s a common misconception that selling is closing.It isn’t.Selling is opening.Selling is building relationships. Educating your prospective members. Being helpful. Showing up often, being visible, and providing value without expecting anything directly in return. Getting members to sign an agreement is just the last step in the process.And that’s why content marketing is valuable.The content you produce is a vessel for:
- Building relationships
- Being helpful
- Being visible
- Educating your ideal member
Content marketing = opening = selling.And that math checks out.
What's the true cost of outsourcing quality content?
What's the trust cost of outsourcing quality content in the age of AI? In this article, I share my two cents on why quality still costs and why great content is worth the investment.
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An open thank you letter to the coworking industry
I wanted to take a minute to share my two cents on what makes this coworking industry special, what keeps me inspired to work every day, and my honest thanks to the industry that has given me so much.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.