Self-serve information is a key sales tool
Did you know that, by the time a potential member walks into your space for a tour, they’ve already done around 70% of their buying process?That means they’ve already:
- Researched you
- Researched your competitors
- Looked for the answers to all of their questions
- Self-screened as a fit for your space
And if they can’t find what they’re looking for before they reach out to you, they’ll probably go elsewhere.That’s why self-serve information is such a critical sales tool for your space.You should give people every detail they might need to decide if your space is right for them via:
- Your website
- Your blog
- Your newsletter
- Your social media
It’s vital that you give people the ability to access the information they need for their buying process, when and how they wish to receive it. If they can’t find it, they’ll give up on you.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
