Is your content collaborative with your audience?
Here’s an interesting way of looking at your content:When you do it right, it should be mutually beneficial.That is to say, your audience grows with your business through what they learn or gain from you.Remember, your ideal members are busy, and the content process is transactional:Your audience gives you their time and attention (and ideally their business, eventually) and, in exchange, you give them value-driven content that makes their lives easier and better.Next time you’re thinking about what content to create, consider ways to make sure it’s mutually beneficial.
What's the true cost of outsourcing quality content?
What's the trust cost of outsourcing quality content in the age of AI? In this article, I share my two cents on why quality still costs and why great content is worth the investment.
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An open thank you letter to the coworking industry
I wanted to take a minute to share my two cents on what makes this coworking industry special, what keeps me inspired to work every day, and my honest thanks to the industry that has given me so much.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.