How to create an eBook

If you're looking for ways to generate new leads, you might want to consider creating an eBook.

Also known as gated content, eBooks are comprehensive resources that people can download in exchange for providing you with their contact info--generally an email address.

To create one, you'll need to spend some time focusing on “hub and spoke” content--a number of articles pertaining to one specific topic--and then creating your eBook from them.

For instance, this could be an eBook focused on how to build a remote team that includes specific relevant articles pertaining to things like:

  • Remote hiring best practices
  • Remote onboarding tips
  • Tools and strategies for managing remote teams
  • Finding the right workspace for remote employees

Once the articles are written, compile them into a cohesive document, get it professionally designed and branded, and turn it into “gated content”: a resource that people can download in exchange for their contact information.

Join the Newsletter

Sign up for digestible tips to build your brand, make your space stand out, create word-of-mouth buzz, and attract new members.

    We won't send you spam. Unsubscribe at any time.

    Can ChatGPT find a coworking space that passes the vibe check?

    Can ChatGPT's Agent Mode recommend a coworking space based on both subjective and objective factors? If so, how can you send the right signals about your space?

    Read more

    What Rolex, Omega, and coworking have in common

    What does the coworking world have in common with Rolex and Omega watches? In one nerd's opinion, a valuable marketing lesson about understanding your audience and acting accordingly.

    Read more

    What's the true cost of outsourcing quality content?

    What's the trust cost of outsourcing quality content in the age of AI? In this article, I share my two cents on why quality still costs and why great content is worth the investment.

    Read more