How to create an eBook
If you're looking for ways to generate new leads, you might want to consider creating an eBook.
Also known as gated content, eBooks are comprehensive resources that people can download in exchange for providing you with their contact info--generally an email address.
To create one, you'll need to spend some time focusing on “hub and spoke” content--a number of articles pertaining to one specific topic--and then creating your eBook from them.
For instance, this could be an eBook focused on how to build a remote team that includes specific relevant articles pertaining to things like:
- Remote hiring best practices
- Remote onboarding tips
- Tools and strategies for managing remote teams
- Finding the right workspace for remote employees
Once the articles are written, compile them into a cohesive document, get it professionally designed and branded, and turn it into “gated content”: a resource that people can download in exchange for their contact information.
What's the true cost of outsourcing quality content?
What's the trust cost of outsourcing quality content in the age of AI? In this article, I share my two cents on why quality still costs and why great content is worth the investment.
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An open thank you letter to the coworking industry
I wanted to take a minute to share my two cents on what makes this coworking industry special, what keeps me inspired to work every day, and my honest thanks to the industry that has given me so much.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.