How content makes your business less fragile

By virtue of being SMBs, your coworking space and my content marketing agency are more fragile than bigger corporations might be.After all, we don’t have the luxury of being household names.And that’s why we need to take our marketing even more seriously than big corporations do.If we’re not putting ourselves out there for people to see, how will they know we exist? How will they know what we do? How will they know that they need us?Sitting back, waiting, and hoping people just find us makes our businesses more fragile.The best thing we can do to strengthen our businesses is to get proactive in putting ourselves in front of our target audiences, forging organic bonds and building trust with them.And creating helpful, value-driven content is one of the most effective ways to do that.So, take the reins, start creating content, and put your coworking space in front of your ideal member.

30+ content marketing tactics that drive ROI in coworking

In this article, I dive into 9 categories of content marketing and 30+ tactics that you can use to drive meaningful ROI for your coworking business.

Case study: content distribution for Lucid Private Offices

Here's how I helped Lucid Private Offices turn a series of raw member spotlight videos into polished multichannel content assets.

2026 Forecast: 7 Content Marketing Trends to Watch in the Coworking Industry

What's happening with content marketing in 2026, and how can you use it to generate real results for your coworking business? Here are my seven big predictions.