How content makes your business less fragile
By virtue of being SMBs, your coworking space and my content marketing agency are more fragile than bigger corporations might be.After all, we don’t have the luxury of being household names.And that’s why we need to take our marketing even more seriously than big corporations do.If we’re not putting ourselves out there for people to see, how will they know we exist? How will they know what we do? How will they know that they need us?Sitting back, waiting, and hoping people just find us makes our businesses more fragile.The best thing we can do to strengthen our businesses is to get proactive in putting ourselves in front of our target audiences, forging organic bonds and building trust with them.And creating helpful, value-driven content is one of the most effective ways to do that.So, take the reins, start creating content, and put your coworking space in front of your ideal member.
What's the true cost of outsourcing quality content?
What's the trust cost of outsourcing quality content in the age of AI? In this article, I share my two cents on why quality still costs and why great content is worth the investment.
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An open thank you letter to the coworking industry
I wanted to take a minute to share my two cents on what makes this coworking industry special, what keeps me inspired to work every day, and my honest thanks to the industry that has given me so much.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.