How content makes your business less fragile

By virtue of being SMBs, your coworking space and my content marketing agency are more fragile than bigger corporations might be.After all, we don’t have the luxury of being household names.And that’s why we need to take our marketing even more seriously than big corporations do.If we’re not putting ourselves out there for people to see, how will they know we exist? How will they know what we do? How will they know that they need us?Sitting back, waiting, and hoping people just find us makes our businesses more fragile.The best thing we can do to strengthen our businesses is to get proactive in putting ourselves in front of our target audiences, forging organic bonds and building trust with them.And creating helpful, value-driven content is one of the most effective ways to do that.So, take the reins, start creating content, and put your coworking space in front of your ideal member.

Social media for coworking spaces: earning attention when nobody's paying attention

Want to learn how to create structure in your social media and post with purpose? This guide provides you with a high-level framework for how to make it happen for your coworking business.

Attract, retain, activate: the coworking content marketing flywheel

This guide breaks down the complete Content Marketing Flywheel: how to attract members, keep them engaged, and turn them into brand ambassadors who help you grow.

AI, entry-level jobs, and why I’m not buying the doomsday predictions (yet)

AI is reshaping entry-level jobs, but it’s not the doomsday scenario some predict. Here’s why adaptation—not extinction—will define the next chapter.