Here's why you need negativity in your content marketing
When it comes to content marketing, many businesses are terrified of all things negative. They deliberately avoid any hint of conflict in the content they create.But this is a mistake.Recently, I talked about how people love Super Bowl ads because they’re rooted in storytelling.And conflict is a vital part of every story.It gets people emotionally invested. In the context of your coworking space, conflict helps juxtapose the challenges your target members face (think back to their desires and motivations) with the solution that your coworking space offers.In doing so, it makes what you offer feel that much more appealing. It illuminates the fact that your space, service, and amenities can help make life and business easier and better for your target members.You need to address that something’s wrong so you can explain how you’ll make it right. And that’s where you really start catching traction when it comes to getting members into your doors.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
