Don’t underestimate the power of a newsletter
I had a really good call with a potential new client this week, and they said something that really stuck with me…They don’t do PPC and they don’t do paid ads of any type. So, right now, their newsletter is virtually their only external marketing tool.And, with that being said, they wanted to find a way to supercharge their newsletter and make it the engine of their marketing (alongside creating some incredible blog content).I loved hearing this because it’s something I generally advocate for but rarely hear as a priority from clients.For coworking spaces, I’m convinced that an incredible newsletter is one of your most powerful tools if you can harness its potential.It all comes down to making your newsletter hyperfocused on what your ideal members want to read. You need to make it all about them and less about you.Think of it as something they’ll get excited to open every time they see it because they know it will be packed full of stuff they love.And, in doing so, you’ll build incredible affinity between your members and prospects and your space.
What's the true cost of outsourcing quality content?
What's the trust cost of outsourcing quality content in the age of AI? In this article, I share my two cents on why quality still costs and why great content is worth the investment.
.png)
An open thank you letter to the coworking industry
I wanted to take a minute to share my two cents on what makes this coworking industry special, what keeps me inspired to work every day, and my honest thanks to the industry that has given me so much.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.