Don’t be this person at the party
Picture this…You’re at a party.You’re catching up with friends and getting introduced to new people.Then you meet them. That one person at the party who does nothing but talk about themselves.They take no interest in you—or anybody else—and, instead of partaking in an enjoyable interaction, you find yourself looking for the quickest escape route.That lesson can be applied to your content marketing as well: you never want to be that person at the party.You don’t want to just churn out content that’s entirely focused on your space and your services.Instead, make it a dialogue where you listen to your audience, understand what matters to them, and reciprocate with things that bring them value.Remember, your goal is to capture the attention of your audience. And the currency of attention is value.While it’s fine to talk about yourself sometimes, the person at the party who only talks about themselves is the person nobody wants to talk to.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
