Don't be afraid to think beyond the traditional business transaction
Fundamentally, business relationships are an intentional exchange of value, and it’s no different with your members.They pay membership fees. You provide a functional workspace, top-tier amenities, and an immersive professional community.But why should your end of the transaction be limited to your space itself? Why not add additional value for your members by providing other resources they can benefit from?Think about:
- Blog articles that teach them something they can use, show them something new, or entertain them
- A newsletter jam-packed with so many incredible insights, articles, tools, thoughts, and tips that they can’t wait to open it and find out what they can learn
- Resources that help your members navigate your space or become more immersed in the neighborhood or city where your space resides
Don’t be afraid to think a little bit bigger when it comes to the traditional business transaction you take part in with your members.Because the more value you can offer them, the more likely they are to pick your space over your competitors—and to stay there once they’ve signed up.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
