There’s a common misconception about content marketing: many coworking operators believe that, in order to be effective, you need to leverage every single possible content platform, all at the same time.But you don’t.And certainly not all at once.When it comes to content creation, I’d strongly recommend getting two or three platforms dialed in first:

• Two high-control platforms, like your blog and a newsletter
• One low-control platform, like a social media channel

Not only does this let you focus your efforts on a few impactful platforms, but you’re also focusing on platforms that can all support one another.Don’t be a jack of all trades but a master of none.Trying to do too much could result in you spreading your resources too thin and running the risk of making zero impact.Focus on the basics. Get them right. Then expand.