Don't be a jack of all trades but a master of none.

There’s a common misconception about content marketing: many coworking operators believe that, in order to be effective, you need to leverage every single possible content platform, all at the same time.But you don’t.And certainly not all at once.When it comes to content creation, I’d strongly recommend getting two or three platforms dialed in first:

  • Two high-control platforms, like your blog and a newsletter
  • One low-control platform, like a social media channel

Not only does this let you focus your efforts on a few impactful platforms, but you’re also focusing on platforms that can all support one another.Don’t be a jack of all trades but a master of none.Trying to do too much could result in you spreading your resources too thin and running the risk of making zero impact.Focus on the basics. Get them right. Then expand.

Join the Newsletter

Sign up for digestible tips to build your brand, make your space stand out, create word-of-mouth buzz, and attract new members.

    We won't send you spam. Unsubscribe at any time.

    Social media for coworking spaces: earning attention when nobody's paying attention

    Want to learn how to create structure in your social media and post with purpose? This guide provides you with a high-level framework for how to make it happen for your coworking business.

    Read more

    Attract, retain, activate: the coworking content marketing flywheel

    This guide breaks down the complete Content Marketing Flywheel: how to attract members, keep them engaged, and turn them into brand ambassadors who help you grow.

    Read more

    AI, entry-level jobs, and why I’m not buying the doomsday predictions (yet)

    AI is reshaping entry-level jobs, but it’s not the doomsday scenario some predict. Here’s why adaptation—not extinction—will define the next chapter.

    Read more