Don't be a jack of all trades but a master of none.
There’s a common misconception about content marketing: many coworking operators believe that, in order to be effective, you need to leverage every single possible content platform, all at the same time.But you don’t.And certainly not all at once.When it comes to content creation, I’d strongly recommend getting two or three platforms dialed in first:
- Two high-control platforms, like your blog and a newsletter
- One low-control platform, like a social media channel
Not only does this let you focus your efforts on a few impactful platforms, but you’re also focusing on platforms that can all support one another.Don’t be a jack of all trades but a master of none.Trying to do too much could result in you spreading your resources too thin and running the risk of making zero impact.Focus on the basics. Get them right. Then expand.
What's the true cost of outsourcing quality content?
What's the trust cost of outsourcing quality content in the age of AI? In this article, I share my two cents on why quality still costs and why great content is worth the investment.
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An open thank you letter to the coworking industry
I wanted to take a minute to share my two cents on what makes this coworking industry special, what keeps me inspired to work every day, and my honest thanks to the industry that has given me so much.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.