Don't be a jack of all trades but a master of none.
There’s a common misconception about content marketing: many coworking operators believe that, in order to be effective, you need to leverage every single possible content platform, all at the same time.But you don’t.And certainly not all at once.When it comes to content creation, I’d strongly recommend getting two or three platforms dialed in first:
- Two high-control platforms, like your blog and a newsletter
- One low-control platform, like a social media channel
Not only does this let you focus your efforts on a few impactful platforms, but you’re also focusing on platforms that can all support one another.Don’t be a jack of all trades but a master of none.Trying to do too much could result in you spreading your resources too thin and running the risk of making zero impact.Focus on the basics. Get them right. Then expand.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
