Content makes it less daunting to become a member
There are a few things that might make a member hesitant to sign up at your space:
- Being uneducated about the benefits
- Feeling nervous about taking on a monthly expense
- Wondering if your space is the right one to commit to
Of course, there are other factors that come into play, but I say that to say this:Creating content helps you eliminate fear and uncertainty from the buying process.By earning the trust of your prospective members using content that educates and connects with them, you can remove their hesitation and replace it with excitement.So, think about how you can answer their questions or eliminate their concerns, then create and promote content that addresses it.
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An open thank you letter to the coworking industry
I wanted to take a minute to share my two cents on what makes this coworking industry special, what keeps me inspired to work every day, and my honest thanks to the industry that has given me so much.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.