Content makes it less daunting to become a member

There are a few things that might make a member hesitant to sign up at your space:

Being uneducated about the benefits
Feeling nervous about taking on a monthly expense
Wondering if your space is the right one to commit to

Of course, there are other factors that come into play, but I say that to say this:Creating content helps you eliminate fear and uncertainty from the buying process.By earning the trust of your prospective members using content that educates and connects with them, you can remove their hesitation and replace it with excitement.So, think about how you can answer their questions or eliminate their concerns, then create and promote content that addresses it.

30+ content marketing tactics that drive ROI in coworking

In this article, I dive into 9 categories of content marketing and 30+ tactics that you can use to drive meaningful ROI for your coworking business.

Case study: content distribution for Lucid Private Offices

Here's how I helped Lucid Private Offices turn a series of raw member spotlight videos into polished multichannel content assets.

2026 Forecast: 7 Content Marketing Trends to Watch in the Coworking Industry

What's happening with content marketing in 2026, and how can you use it to generate real results for your coworking business? Here are my seven big predictions.