Content can be your tiebreaker
In my last post, I talked about how self-serve information is a vital sales tool.And another important thing to realize is this:Your content can be the tiebreaker for someone trying to choose between your space and your competition.Why?Because it helps them get a better understanding of:
- Your brand
- Your value proposition
- How your space will benefit them
- The kinds of people who will be working in the building with them
- What they might learn from your events and seminars
- Whether they’ll feel at home and be productive in your space
Using a coworking space is as much a personal experience as it is a professional one. And, by using content to showcase exactly what your space offers and who it’s for, you can sway your ideal members to join your space instead of the other options they have in the area.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
