Be a better solution for your ideal member.
Here’s something to consider…To some degree, you most likely started your coworking space to provide a better solution for your ideal member than what’s available in the market.So, why not treat your content as an extension of that?Don’t just create content for the sake of it.Take time to understand who your ideal member is.Then, make content that solves their specific challenges better than anyone else in the market.In doing so, you create a value-add that your competitors don’t.And when your ideal member is looking at multiple coworking spaces in the area that all offer similar services and amenities, that’s how you’ll stand out when it comes time for them to decide where they want to work.
What's the true cost of outsourcing quality content?
What's the trust cost of outsourcing quality content in the age of AI? In this article, I share my two cents on why quality still costs and why great content is worth the investment.
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An open thank you letter to the coworking industry
I wanted to take a minute to share my two cents on what makes this coworking industry special, what keeps me inspired to work every day, and my honest thanks to the industry that has given me so much.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.