AI, entry-level jobs, and why I’m not buying the doomsday predictions (yet)

I'm not typically a “newsjacking” person—and I'm definitely not the type to make short, flashy videos—but just look at this video I created. So hey, I guess I'll newsjack today.

It's my take on Anthropic CEO Dario Amodei's projection that 50% of entry-level white-collar jobs could be gone within five years.

One of the roles often named in that conversation? Content production.

As someone who runs a content agency—and has built AI into my workflows like my life (and career) depends on it (it does)—I have thoughts. Not just about content production, but about entry-level roles in general.

The video gives you the quick version, but here’s the longer breakdown of why I’m not convinced the robots are coming for everyone’s job just yet.

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