AI, entry-level jobs, and why I’m not buying the doomsday predictions (yet)

I'm not typically a “newsjacking” person—and I'm definitely not the type to make short, flashy videos—but just look at this video I created. So hey, I guess I'll newsjack today.

It's my take on Anthropic CEO Dario Amodei's projection that 50% of entry-level white-collar jobs could be gone within five years.

One of the roles often named in that conversation? Content production.

As someone who runs a content agency—and has built AI into my workflows like my life (and career) depends on it (it does)—I have thoughts. Not just about content production, but about entry-level roles in general.

The video gives you the quick version, but here’s the longer breakdown of why I’m not convinced the robots are coming for everyone’s job just yet.

Join the Newsletter

Sign up for digestible tips to build your brand, make your space stand out, create word-of-mouth buzz, and attract new members.

    We won't send you spam. Unsubscribe at any time.

    12 email marketing tactics to boost conversions and lifetime value

    Want to maximize the ROI of your email marketing efforts? Here are 12 email marketing tactics to increase your conversion rate and extend the LTV of one-time users and members.

    Read more

    Should you AI-ify that? A gut-check guide for 13 content marketing functions

    Everyone's in a rush to AI-ify their business. But should that apply to everything? In this article, I give my thoughts on using AI for 13 different content functions.

    Read more

    30+ content marketing tactics that drive ROI in coworking

    In this article, I dive into 9 categories of content marketing and 30+ tactics that you can use to drive meaningful ROI for your coworking business.

    Read more