5 factors that make content shareable
I talk a lot about why you need to make content that’s shareable, but here are the Coles Notes:When people share your content with their friends, family, and colleagues, it puts you in front of an exponentially bigger audience, in turn increasing your chance of attracting new members. But in order to make your content shareable, you need to understand the five things that people want to achieve in sharing great content.They are:
- To bring valuable and entertaining content to others
- To define ourselves to others
- To grow and nourish our relationships
- Self-fulfillment
- To get the word out about causes or brands
So, if you’re writing content with the hopes of it being shared, do the following:
- Look at who your ideal member is, what they care about, and how they define themselves
- Use that knowledge to identify specific topics that will align with their identity
- Write high-quality content on those topics and share it widely
When you understand what matters most to your ideal member, it becomes a lot easier to create content they’ll want to share.
What's the true cost of outsourcing quality content?
What's the trust cost of outsourcing quality content in the age of AI? In this article, I share my two cents on why quality still costs and why great content is worth the investment.
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An open thank you letter to the coworking industry
I wanted to take a minute to share my two cents on what makes this coworking industry special, what keeps me inspired to work every day, and my honest thanks to the industry that has given me so much.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.