Blog

Notes from the field.

Digestible tips and insights on email, content marketing, AI, and coworking.

Industry172

Industry2 min read

One big reason why I don’t open newsletters (and you probably don’t either)

Industry1 min read

Why "general" content actually reduces your potential audience

Industry1 min read

Desires vs. motivations

Industry2 min read

The consumer revolt against advertising

Industry1 min read

Take it personally or take it as a lesson?

Industry2 min read

I broke my own cardinal rule.

Industry1 min read

Don't fall into the trap of passive communication

Industry2 min read

Tips for writing web copy that brings in new members [Part 2 of 2]

Industry3 min read

Tips for writing web copy that brings in new members [Part 1 of 2]

Industry3 min read

7 ways to create emotional content that brings in members.