It’s estimated that 7.5 million blog posts are written each day.

For context, that’s more than 2.7 billion per year.

And here’s the problem:

‍Most of that content makes up the mountain of “meh.”

‍What, you might ask, is the mountain of “meh?”

As per Doug Kessler, it’s a pile of content—the vast majority of content—that turns out just like everything else.

The problem is that most blog posts are just a bunch of businesses talking about the same things in the same way.

And that approach will never let you break through the clutter.

But don’t get discouraged: blogs work, and that’s why 70% of consumers prefer getting to know a company via articles rather than ads.

It’s just a matter of finding ways to create unique content that’s custom-tailored to your audience and makes their lives easier and better.