The mountain of "meh"
It’s estimated that 7.5 million blog posts are written each day.
For context, that’s more than 2.7 billion per year.
And here’s the problem:
Most of that content makes up the mountain of “meh.”
What, you might ask, is the mountain of “meh?”
As per Doug Kessler, it’s a pile of content—the vast majority of content—that turns out just like everything else.
The problem is that most blog posts are just a bunch of businesses talking about the same things in the same way.
And that approach will never let you break through the clutter.
But don’t get discouraged: blogs work, and that’s why 70% of consumers prefer getting to know a company via articles rather than ads.
It’s just a matter of finding ways to create unique content that’s custom-tailored to your audience and makes their lives easier and better.
What's the true cost of outsourcing quality content?
What's the trust cost of outsourcing quality content in the age of AI? In this article, I share my two cents on why quality still costs and why great content is worth the investment.
.png)
An open thank you letter to the coworking industry
I wanted to take a minute to share my two cents on what makes this coworking industry special, what keeps me inspired to work every day, and my honest thanks to the industry that has given me so much.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.