The mountain of "meh"
It’s estimated that 7.5 million blog posts are written each day.
For context, that’s more than 2.7 billion per year.
And here’s the problem:
Most of that content makes up the mountain of “meh.”
What, you might ask, is the mountain of “meh?”
As per Doug Kessler, it’s a pile of content—the vast majority of content—that turns out just like everything else.
The problem is that most blog posts are just a bunch of businesses talking about the same things in the same way.
And that approach will never let you break through the clutter.
But don’t get discouraged: blogs work, and that’s why 70% of consumers prefer getting to know a company via articles rather than ads.
It’s just a matter of finding ways to create unique content that’s custom-tailored to your audience and makes their lives easier and better.
%20featured%20(1).png)
AI search is talking about your coworking space (and it might be getting it wrong)
If AI can't find accurate information about your coworking space, it doesn't just say "I don't know." It guesses. Or worse, it hallucinates details that sound plausible but are flat-out wrong. I've seen AI tools confidently state incorrect pricing, list amenities that don't exist, describe a vibe that's completely off-brand.
