Self-serve information is a key sales tool

Did you know that, by the time a potential member walks into your space for a tour, they’ve already done around 70% of their buying process?

That means they’ve already:

  • Researched you
  • Researched your competitors
  • Looked for the answers to all of their questions
  • Self-screened as a fit for your space
And if they can’t find what they’re looking for before they reach out to you, they’ll probably go elsewhere.

That’s why self-serve information is such a critical sales tool for your space.
You should give people every detail they might need to decide if your space is right for them via:

  • Your website
  • Your blog
  • Your newsletter
  • Your social media

It’s vital that you give people the ability to access the information they need for their buying process, when and how they wish to receive it. If they can’t find it, they’ll give up on you.

Join the Newsletter

Sign up for digestible tips to build your brand, make your space stand out, create word-of-mouth buzz, and attract new members.

    We won't send you spam. Unsubscribe at any time.

    Attract, retain, activate: the coworking content marketing flywheel

    This guide breaks down the complete Content Marketing Flywheel: how to attract members, keep them engaged, and turn them into brand ambassadors who help you grow.

    Read more

    AI, entry-level jobs, and why I’m not buying the doomsday predictions (yet)

    AI is reshaping entry-level jobs, but it’s not the doomsday scenario some predict. Here’s why adaptation—not extinction—will define the next chapter.

    Read more

    Can ChatGPT find a coworking space that passes the vibe check?

    Can ChatGPT's Agent Mode recommend a coworking space based on both subjective and objective factors? If so, how can you send the right signals about your space?

    Read more