Okay, "dead" might be melodramatic, but different is for sure.
Today, I'm announcing the biggest pivot I've made in this business since I started it nine years ago.
I’ve reimagined the business and the services I’ll be offering so that I can better serve the coworking industry and meet its new needs.
Talemaker will now focus exclusively on:
- Pipeline building and email automation
- AI-powered content systems
I want to walk you through how I got here, what each of these systems looks like, and what it means for you.
A bit of context to set the stage for what’s happening now
I started Talemaker nine years ago, coming out of a nine-year career in agency-side PR.
I started as a copywriter, became a content strategist, then built that into a small agency with full-time staff and contractors covering strategy, blog content, social media, email marketing, websites, and a long tail of everything else.
That version of Talemaker doesn't really exist anymore.
Today, it's just me (and a few incredibly talented partners) who will help me do two things, really, really well.
In the time since I founded Talemaker, a lot has changed:
- Coworking has grown up significantly
- AI has changed just about everything
- The questions my clients are asking have evolved right along with all of that
So I evolved too.
Why did I make this pivot to offer two defined products?
A few things were pointing in this direction for a while.
1. AI changed what's possible
My job has always been to help you grow your business with content. If there's a better way to do that, I have an obligation to meet you there.
A huge chunk of the work I used to charge for monthly can now be systematized, productized, and handed back to you to run yourself.
That means more scalability, value, and control over your content output.
And honestly, it’s fascinating work for me too.
2. Coworking grew up
The conversations I'm having with operators now aren't about whether they should have a blog or be on Instagram.
They're about pipelines, attribution, lifetime value, and automation. Real infrastructure questions.
They’re also about how to create scalable content systems where outputs aren’t tethered to fixed fees, but rather defined by what needs to be done to achieve goals.
3. Email was hiding in plain sight
Across every client I've ever worked with, email is consistently the highest-ROI marketing channel available and the most drastically underutilized one in coworking.
The leads are sitting there. The members are sitting there. The follow-ups aren't happening. The automations aren't built.
Nobody else in coworking is going at that gap the way I want to.
4. The AI content opportunity was personal first.
In the alst year or so, I started building AI-powered content systems for Talemaker and for 2 Marketers and a Coworking Podcast.
I wanted a way to scale our content output without sacrificing quality or originality.
Once the systems were running, I realized this was probably one of the biggest opportunities I've seen for the coworking industry, and I wanted to bring it to operators.
I can’t help anyone as much as I want to if I’m going a mile wide and an inch deep. So, I rebuilt around those two opportunities.
Introducing The Email Revenue Engine
Email marketing is one of the highest-ROI channels available, period. In coworking, it's also one of the most drastically underutilized.
I see it everywhere I look.
Let’s start with pipelines.
In many cases, I’ll see leads coming in from:
- Aggregators
- Google Ads
- Organic search
- Partnerships
- Walk-ins
But you wouldn’t believe how often they’re all getting funneled into some kind of CRM (or worse, a spreadsheet) with nothing tagged or segmented, and no clear sense of where each lead is in their journey.
As a result:
- Follow-ups are missed
- Conversion opportunities are left on the table
- Cold leads are never reactivated
- Lapsed members are never asked to come back
- Active members never asked how it's going or engaged with in any meaningful way
The Email Revenue Engine fixes all of that.
It starts with an airtight pipeline:
- Every lead source gets connected
- Every contact gets tagged
- Every status gets accounted for
From there, automations get layered on top, firing on real behavior in your business and driving one of five outcomes:
- Convert: Monetize the leads you already have.
- Revive: Reactivate cold leads and lapsed members.
- Retain: Give your customers a reason to stay.
- Expand: Move customers up the value ladder.
- Activate: Create brand ambassadors.
Whatever your specific bottleneck is, it falls into one of those five buckets, and the system is built to address it.
Once the foundation is in place, there's an optional ongoing layer for newsletters, broadcast campaigns, KPI monitoring, and ongoing optimization. That's where the system keeps getting sharper month over month.
Meet The AI Content System
Here’s where we’re at as of mid-2026:
Everybody's using it or about to. I'm using it. You're probably using it too.
But when AI content is created without strategy, guardrails, or training, it's a really fast way to flood the internet with (for lack of a better term) slop.
I refuse to add to that.
The AI Content System does the opposite.
You take a piece of source material (a creative brief that you can automatically create with a built-in Claude Skill, an interview, a recorded conversation, a transcript) and drop it into a Google Drive folder (or whichever platform you use)
A series of AI agents produces content that's trained on your voice, aligned with your strategy, and ready to publish across every channel you're active on:
- Your website and blog
- YouTube
- Podcast platforms
- Wherever else you're showing up
You review it. Then, with the click of a button, it all gets published.
What used to take 10, 20, or 30 hours a week happens in a fraction of the time. And because the system is trained on you, the output sounds like you.
Everything starts with strategy, though.
We dive into your business, your audience, your goals, your existing content, and where you should (or shouldn't) be showing up.
Out of that comes a content strategy that drives every decision the system makes. Then the system gets built around the strategy.
Optional ongoing advisory support keeps it sharp as your business changes.
A personal note on the AI piece
I'm a writer by trade and a creative by heart, and I've had a real conundrum with AI since it started showing up in our industry.
On one hand, the productivity gains are massively valuable. I'm using them. Everybody is.
On the other hand, the bar for "good enough" content has dropped through the floor. Most of what's being published right now is generic, brand-flat, and obviously machine-generated.
Building a system that helps operators create great content with AI, instead of more slop, is my answer to that conundrum.
For me, it's a moral win.
What do these two new systems mean for you?
If you've been following Talemaker for a while, the content I share is going to shift over the coming weeks and months.
You’ll see less of the broad content marketing topics and more focused conversations about pipelines, automations, AI-powered content systems, and the strategy and execution behind both.
If you're an existing client, nothing changes for you on the engagements we have running. Those continue exactly as they are.
If you're new to Talemaker, both systems start with a 30-minute discovery call. That’s our chance to talk through what you're working on and figure out together whether either system makes sense for your business.
This has been the biggest creative and strategic shift I've made since I started Talemaker. It's been a long time coming.
And I'm excited to share it with you.
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