What's your content tilt?
Don’t create content just to create content.First, think about your content tilt.The content tilt is defined as that sweet spot when a topic related to your product or service has minimal or no competition.In my opinion, it can also apply to the way you create content that's uniquely yours.It requires you to sit back, look at who your members are, and try to find a way to fill a gap for them that somebody else isn’t already filling or in a way that nobody else is.Your goal should be to make your content so different that your audience notices you and rewards you with its attention.This is especially important for coworking spaces: when there are others in the market offering similar services and benefits, how can you make yourself stand out?It all comes down to having a deep understanding of:
- Who your ideal member is
- What their challenges are
- What niche you serve
- What your coworking space’s unique brand, identity, and voice are
Once you’ve got a grasp on that, writing content that aligns with those factors will help you stand out from the crowd.That’s your content tilt.
What's the true cost of outsourcing quality content?
What's the trust cost of outsourcing quality content in the age of AI? In this article, I share my two cents on why quality still costs and why great content is worth the investment.
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An open thank you letter to the coworking industry
I wanted to take a minute to share my two cents on what makes this coworking industry special, what keeps me inspired to work every day, and my honest thanks to the industry that has given me so much.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.