The social breakup: how audiences turf brands

What happens when you spend too long putting out content that your audience doesn’t enjoy?You find yourself in the midst of a social breakup:

Unsubscribes on your email list
Un-follows on social media
Giving up on reading your blog
Foregoing their interest in your business

When a consumer is no longer happy in their relationship with a brand, they’ll either disconnect decisively or ignore them completely hoping they get the message.Just like personal relationships, this can either happen immediately because of one big thing or over the course of time because of a series of small let-downs.And, just like personal relationships, the ones you have with your prospective and existing members take proactive effort to maintain.So, invest in going above and beyond to bring as much value as possible to that relationship.

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Can ChatGPT's Agent Mode recommend a coworking space based on both subjective and objective factors? If so, how can you send the right signals about your space?

What Rolex, Omega, and coworking have in common

What does the coworking world have in common with Rolex and Omega watches? In one nerd's opinion, a valuable marketing lesson about understanding your audience and acting accordingly.

What's the true cost of outsourcing quality content?

What's the trust cost of outsourcing quality content in the age of AI? In this article, I share my two cents on why quality still costs and why great content is worth the investment.