The social breakup: how audiences turf brands
What happens when you spend too long putting out content that your audience doesn’t enjoy?You find yourself in the midst of a social breakup:
- Unsubscribes on your email list
- Un-follows on social media
- Giving up on reading your blog
- Foregoing their interest in your business
When a consumer is no longer happy in their relationship with a brand, they’ll either disconnect decisively or ignore them completely hoping they get the message.Just like personal relationships, this can either happen immediately because of one big thing or over the course of time because of a series of small let-downs.And, just like personal relationships, the ones you have with your prospective and existing members take proactive effort to maintain.So, invest in going above and beyond to bring as much value as possible to that relationship.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
