Quick tip: reimagine ideas
“Everything under the sun has been said. You have to find a new way to say it.” - Henry WinklerWhile I’m not sure I agree entirely with the quote, it does highlight the fact that coming up with brand-new great ideas isn’t easy.And, as we know, content marketing is a game of volume, consistency, and value.So, if you’re in a pinch and you’re struggling to think of new content ideas, here’s an approach you can implement:Think of a new spin on a familiar topic. This can be things like:
- A hot take on a current trend
- A contrarian opinion on a popular topic
- A new approach or way of doing things
People enjoy learning new perspectives on things they thought they already knew.The key is to make sure:
- The topic is relevant to your ideal member
- You can substantiate your stance
- You’re not going to offend anyone
- It’s not clickbait
Remember, just because someone’s said it before doesn’t mean you can’t say it differently.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
