Quick tip: reimagine ideas
“Everything under the sun has been said. You have to find a new way to say it.” - Henry WinklerWhile I’m not sure I agree entirely with the quote, it does highlight the fact that coming up with brand-new great ideas isn’t easy.And, as we know, content marketing is a game of volume, consistency, and value.So, if you’re in a pinch and you’re struggling to think of new content ideas, here’s an approach you can implement:Think of a new spin on a familiar topic. This can be things like:
- A hot take on a current trend
- A contrarian opinion on a popular topic
- A new approach or way of doing things
People enjoy learning new perspectives on things they thought they already knew.The key is to make sure:
- The topic is relevant to your ideal member
- You can substantiate your stance
- You’re not going to offend anyone
- It’s not clickbait
Remember, just because someone’s said it before doesn’t mean you can’t say it differently.
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AI search is talking about your coworking space (and it might be getting it wrong)
If AI can't find accurate information about your coworking space, it doesn't just say "I don't know." It guesses. Or worse, it hallucinates details that sound plausible but are flat-out wrong. I've seen AI tools confidently state incorrect pricing, list amenities that don't exist, describe a vibe that's completely off-brand.
