“Everything under the sun has been said. You have to find a new way to say it.” - Henry WinklerWhile I’m not sure I agree entirely with the quote, it does highlight the fact that coming up with brand-new great ideas isn’t easy.And, as we know, content marketing is a game of volume, consistency, and value.So, if you’re in a pinch and you’re struggling to think of new content ideas, here’s an approach you can implement:Think of a new spin on a familiar topic. This can be things like:

• A hot take on a current trend
• A contrarian opinion on a popular topic
• A new approach or way of doing things

People enjoy learning new perspectives on things they thought they already knew.The key is to make sure:

• The topic is relevant to your ideal member
• You can substantiate your stance
• You’re not going to offend anyone
• It’s not clickbait

Remember, just because someone’s said it before doesn’t mean you can’t say it differently.