When it comes to picking a platform to get your coworking space seen and heard, there are two types that you can use.1) Low-control platforms Things like social media are “low-control” platforms.The benefit is that they give you easier access to audiences than “high-control” platforms. The challenge is that you don’t have control over what those platforms do with your audience.For example, social media platforms could change their algorithms at the drop of a hat, meaning one day you might have 100 people see and interact with your content and the next day it could only be a dozen.2) High-control platformsPlatforms like your website, blog, and email list are what’s known as “high-control” platforms.The challenge is that it takes a lot more time, effort, strategy, and dedication to build an audience on these channels.But the benefit is that they’re algorithm-proof, and the audience and contacts are all yours. Which one should you use?As a rule of thumb, use high-control platforms as your hub for all of your content. Then, use low-control platforms as a way to share that content and to catch passersby.