Food for thought via Gary Vaynerchuk
A few weeks back, a colleague of mine shared an interesting video of a talk given by Gary Vaynerchuk.As a whole, a lot of his talk focused on LinkedIn ads, but I found one of his points particularly interesting, and equally applicable to content marketing.To paraphrase…There’s a ton of value in becoming a media platform rather than an advertiser–being a publisher, not just a marketer.The problem is that most people are in sales. So, when they turn to marketing, they’re actually just doing sales–like a promotional video (or, in the case of content marketing, a salesya blog article, email newsletter, or website talking solely about themselves).And in reality, nobody wants to see that. People aren’t all that interested in an infomercial about your business.It’s not a value-add. Period.And while marketing is harder to gauge in the short-term, it’s much stronger than sales in the medium and long-term.So, whether you’re doing LinkedIn ads (a la Gary Vee) or content marketing, focus on creating value for people, not just selling your space.At the end of the day, that’s what sticks.If you want to check out the full video, you can find it here.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
