Content platforms: what, how, and when to use them (3 of 3)
From blogs to emails, social media, podcasts, and more, there are a ton of content-sharing platforms out there.But which should you use, how often, and what should you publish on each?Here’s a quick cheat sheet.
Blog
- Types of content: Text and images
- What to publish: Utility content
- How long posts should be: 500 to 2,000 words
- How often you should publish: Weekly or more
Newsletter
- Types of content: Text, links, and images
- What to publish: Information that’s useful, entertaining, informative, educational, or helpful to your specific ideal member
- How long posts should be: 200 to 500 words (short doesn’t mean bad)
- How often you should publish: Bi-monthly or more
Podcast
- Types of content: Audio content
- What to publish: Thought leadership, helpful information, special guests who can provide expertise on strategic topics that are relevant to your ideal member
- How long posts should be: 30 to 90 minutes in length
- How often you should publish: Weekly or more
Webinar
- Types of content: Live-streamed video
- What to publish: Thought leadership, helpful information, special guests who can provide expertise on strategic topics that are relevant to your ideal member
- How long posts should be: 20 to 60 minutes
- How often you should publish: Quarterly or more
- Types of content: Text, images, and video
- What to publish: Repurposed blog articles; thought leadership/expertise; videos and photos of your space; helpful curated links and articles for your ideal members; news about your space; staff and member spotlights
- How long posts should be: Varies by content (63,206 character max for posts; 240-minute max for videos)
- How often you should publish: Daily
- Types of content: Text, images, and video
- What to publish: Repurposed/consolidated blog articles, podcasts, and webinars; thought leadership/expertise; videos and photos of your space; helpful curated links and articles for your ideal members; news about your space; staff and member spotlights
- How long posts should be: 280-character max for Tweets
- How often you should publish: Daily
- Types of content: Image or video
- What to publish: Repurposed/consolidated blog articles, podcasts, and webinars; thought leadership/expertise Reels or videos; behind-the-scenes looks at your space; videos and photos of your space; news about your space; staff and member spotlights
- How long posts should be: Varies by content (2,200 characters max for posts; 60-second max for videos; 60-second max for reels)
- How often you should publish: Daily
- Types of content: Image or video
- What to publish: Repurposed/consolidated blog articles, podcasts, and webinars; thought leadership/expertise; videos and photos of your space; helpful curated links and articles for your ideal members; news about your space; staff and member spotlights
- How long posts should be: Varies by content (1,300 characters max for posts; 10-minutes max for videos, with the optimum being much shorter)
- How often you should publish: Daily
When it comes to these platforms, remember: start with the high-control platforms then disseminate through the low-control ones.And this is just a high-level guideline. You can publish as much or as little as you'd like. Just know that showing up often is a key for success.
How to create a simple content distribution process [and why you should]
Creating great content is only half the job. If you want results, distribution is where it happens. In this post, I walk through exactly how I repurpose and share a single content asset across multiple platforms—from YouTube to email to LinkedIn—using the same frameworks we help coworking spaces build every day.
Email automations: how to set up welcome emails, lead nurturing flows, and re-engagement campaigns
One of the most valuable aspects of email marketing is the ability to create automations so that some of your core marketing functions are running on autopilot, without the need for you to manage them each time.
