ChatGPT: does AI copywriting really work?

There’s been a ton of buzz lately about AI-driven content creation tools—especially ChatGPT

If you haven’t heard of it yet, ChatGPT is an AI tool that generates human-like responses to your prompts. 

The idea is that you can plug in a request, including:

  • The specific type of content you want it create
  • Subject matter/topics
  • Product/service details
  • Tone
  • Audience
  • Call to action 

And using that query, the platform will generate things like: 

  • Copy for ads, websites, and emails
  • Essays
  • Recipes
  • Brand name ideas
  • Business model ideas
  • Stories 
  • Jokes

For obvious reasons, I’ve been keeping a close eye on AI-based content writing tools for a while, and I’ve even had some fun with ChatGPT (it's got a pretty decent sense of humor for a robot).

But the big question is this: does it really work for writing engaging, sales-driving content—especially when it comes to the flexible office space industry? 

To find out, I put the platform to the test...

My analysis of the copy it wrote for me was that: 

  • It’s incredibly impressive what this platform can do
  • I love that it used a "P.S." to promote a special offer—this has been proven as an effective way to get clicks on a CTA, so the platform clearly understands some degree of content marketing best practices
  • The content is very fact-based but it lacks that essential emotional tie-in that connects with people on a personal level
  • It feels to me like the copy ultimately lacks that "human touch"
  • The platform seems to understand the high-level selling points of the flexible office space industry enough to sound credible, but doesn't seem to know the nuances quite yet

The bottom line

I wouldn’t recommend using ChatGPT (or any other AI-based content tool) as the foundation for your coworking space's content creation strategy just yet.

But I would say that it’s a great way to:

  • Get your creative juices flowing
  • Save some time by generating high-level drafts
  • Find valuable tidbits of verbiage and wording you can use in your content
  • Create strictly SEO-driven content that's focused on keyword-focused content that lends less consideration to the reader experience 

Artificial intelligence intelligence won't be replacing copywriters and content creators anytime soon, but it can still be a helpful tool to help you lay the groundwork for your coworking space's content creation.

In the meantime, if you'd like to start creating engaging and sales-driving content that brings members into your coworking space, book a free discovery call today.